Author: Gavin Cooper

my posts

Digital Drop

Google’s User-Friendly GA4 Features, LinkedIn Tests AI-Generated Prompts & Twitter Introduces Highlights

Digital Drop

The Rise of Social Search, Maximising Instagram DMs for Business & A Google Review Update

Digital Drop

Lead Generation & Email Marketing, LinkedIn Accessibility Updates, The Rise of Reels on Instagram & YouTube Username News

Digital Drop

Uncertain future of the Twittersphere, Google Performance Max campaigns upgrade & Google’s new search labels

Digital Drop

How to love Google Analytics 4, Improving your search ranking with E-A-T & Highlights from Brighton SEO

Digital Drop

Google’s Privacy Sandbox, a new reposting feature on Instagram and the introduction of community chats to Facebook’s Metaverse

Jack's Digital Drop Thumbnail

Digital Drop

LinkedIn’s Business Manager, Facebook’s Promotional Message Campaign & Google’s Removal of Expanded Text Ads

Digital Drop

Instagram’s New Homepage Design, LinkedIn’s Sense of Humour & Google Analytics 4

March's Digital Drop

Digital Drop

Facebook’s Desktop Redesign, TikTok’s Ad Trial & Google Adsense New Ad Unit

Digital Drop

1st Party Data, LinkedIn Live Video & Audio Events And Personalising Emails

Creative representation of humans cut from paper. In the background paper flowers emerge from behind "Homegrown audiences"

Blog

2022: The year of owning your audience in a cookieless world

Human touch in digital marketing, is it maintainable

Blog

Human touch in digital marketing, is it maintainable?

The POWER of Design

Blog

The power of design in your 2021 marketing

Competing in the digital advertising arena

Blog

Digital Advertising Strategy 2021

Blog

Upwardly mobile: The mobile phone revolution Part 2

Blog

Upwardly Mobile: The Smartphone Revolution

Blog

The user experience – if it’s broke, fix it

Blog

User-centric digital projects