A strong online presence is vital in today’s digital landscape. From credibility and brand, to leads and organic traffic, a website can have a massive impact on business success (Forbes).
Whether you have an e-commerce, business or portfolio website, it’s important that it accurately represents your brand, is easy to navigate and is optimised to maximise conversions. You need to know if your website is ticking these boxes or what you can do to improve – that’s where a website audit comes in.
Want to improve your website? Get in touch: firstname.lastname@example.org
What does a website audit look like?
When we perform a website audit, we review all elements of your site including everything from design and user experience (UX), to both on-page and technical search engine optimisation (SEO).
It takes only 0.05 seconds for users to form an opinion about your website (Behaviour and Information Technology). So, you need to get it right. An audit helps to identify key areas for improvement. We take a closer look at the customer journey and map out how each touchpoint can be enhanced.
A customer touchpoint includes newsletter sign up’s, contact forms, products pages and much more. For example, our digital team recently completed a website audit for an online craft beer retailer.
As an e-commerce brand, the website should be simple to navigate and encourage user retention. With this in mind, we provided recommendations such as de-cluttering the main navigation bar, introducing a scrollable carousel feature for best sellers and replacing lack-lustre content with engaging visual banners.
How will my business benefit?
Any key areas of improvement that we identify are presented back to you with a suggestion of how it can be fixed. There are a vast number of benefits to refining the customer journey, including:
– Improved page speed. I think we can all say that we’ve abandoned a website that hasn’t loaded within a few seconds. In fact, website conversion rates drop by an average of 2.11% with every second of load time between seconds 0-9 (HubSpot). Safe to say, it’s pretty important.
– Increased organic search engine rankings. We might suggest that you need to optimise different elements of your website to improve search visibility. This can include creating a rich content library, a stellar keyword strategy and lightning page load speed.
– Improved conversion rate. A well-put-together website helps to gain the trust of potential customers or clients. Get a head start by following these 7 simple steps for landing pages that convert.
– Longer average session duration. What do captivating design, rich content and smooth navigation have in common? They keep your customers invested in your brand and on your website.
– Increased revenue (e-commerce). Always make it as easy and as simple as possible for a customer to purchase a product – concise descriptions, clean photography and a clear call to action (CTA) are a good start.
A website isn’t just for Christmas. It needs to be nurtured and developed over time. A website audit helps you to understand how to take it to the next level. We recommend you have an audit every 12-18 months, providing every effort has been made to make the suggested improvements to your site.
See how we can help to improve the user experience of your website. Get in touch with our digital team on 01782 618324 or at email@example.com.