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Have you ever seen a logo and immediately thought of a particular company or product? That’s the power of iconic design.

This month, we discussed the logos that we recognise the most and how that visual brand mark upholds the company’s identity and values.

There are some things money can’t buy; for everything else, there’s Mastercard

Starting off this month, Charl B and Zoe talked about Mastercard, and for good reason. Those interlocking red and yellow circles are instantly recognisable – so much so that Mastercard dropped the ‘mastercard’ name from their iconic brand mark.

But what’s even more impressive is the brand’s logo evolution. It’s been optimized to work seamlessly across the digital world, showcasing its flexibility and modernity. Mastercard’s logo is a testament to its commitment to keeping up with the times and staying relevant in the fast-paced world of finance.

Follow me on Instagram

Instagram is all about visual storytelling, creativity, and self-expression. The platform’s pink and purple camera icon is an instantly recognisable symbol that represents its focus on capturing and sharing moments. From stunning landscapes to adorable dogs and epic-looking buddha bowls, we can instantly tell if something is “Instagrammable.”

As an individual, influencer, or small business, Instagram aims to promote authenticity, community, and positive self-expression. Whenever we see that little camera, we know we’re in for a treat of images and reels that will capture our imagination.

Books for every reader

Charl G brought us Penguin Books this month, with an iconic black-and-white logo that has remained virtually unchanged since its introduction in 1935. The logo’s simplicity, distinctiveness, and association with classic literature and intellectualism have made the logo instantly recognisable worldwide.

It reinforces Penguin’s reputation for quality and literary excellence, as well as reflecting its commitment to publishing books that make a positive impact on society.

Think Different.

You can spot it a mile away, can’t you? That unmistakable bitten apple logo belonging to Apple is practically burned into our collective consciousness as the most prominent tech company on the planet.

Designed by Rob Janoff in 1977, the Apple logo reflects the company’s values of simplicity, innovation, creativity, quality, and trust. It’s an iconic symbol of Apple’s commitment to producing high-quality products and services that are well-designed and reliable.

For everyone, for ever.

Emily presented us with the distinctive oak leaf emblem and bold lettering of the National Trust. This UK-based charity works towards preserving the country’s heritage sites, countryside, and coastline for future generations.

This is symbolised by the oak leaf in the logo, whilst the use of a green colour palette evokes a sense of nature and sustainability, which aligns with the National Trust’s focus on conservation and environmental stewardship.