Instagram Takes a U-turn, The Rise of Authentic Content, New Features for Social Commerce & A Core Google Algorithm Update

Our Marketing Executive, Emily, is keeping you up-to-date with the all-important trends happening in the world of digital. Hear about the rise of authentic content, new features that are making social commerce easier and more.

You’re listening to Digital Drop, our monthly round-up of digital trends to keep you and your digital up-to-date.

First, a brief update from Instagram who has admitted that last year the platform took their focus on video a little too far. In 2023, they’ll be getting back to their roots with more photo-based content popping up in your feed. We will keep an eye on the developments of this algorithm evolution as it tests what users respond best to, but for now it’s refreshing to see the platform bosses recognise why Instagram found its success and not simply following the latest trends.

While we’re talking about social media trends we can’t ignore the rise of authentic content, evidenced by the success of apps like TikTok and BeReal. It’s worth noting for social media content creators on various platforms that authentic content is how to resonate with users at the moment. This will look different across industries and audiences, but let’s all look for ways to implement this kind of content in our social media strategies.

Now let’s turn our attention to social commerce, something that is becoming increasingly popular. Social media platforms such as Instagram, Facebook and TikTok are introducing features that make it easier for businesses to sell their products directly through their social media pages.

This trend is expected to continue in the coming years as more consumers prefer to shop online.

Finally, Google launched a core Google algorithm update on the 15th of March. This can impact search rankings, so be prepared to be flexible with your SEO strategy and monitor your metrics and rankings.

These updates are always focused on enhancing the user search experience, so when developing your SEO, be sure to focus on quality content and optimising your tech behind the scenes.

So that’s your monthly dose of digital all wrapped up for this month, but be sure to keep an eye on the Starbots Creative website and socials to keep you in the loop with what’s going on in the digital universe.

See you next time.


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