Stay up-to-date with this month’s digital trends from one of our resident gurus, Gav. Hear about Instagram’s new homepage design, LinkedIn’s sense of humour, Google Analytics 4 and more.
You’re listening to Digital Drop – our monthly round-up of everything digital.
We’re here to update you with all the latest trends and how you could be utilising these in your business today.
Here’s our top 3 this month.
To begin with, Google AdSense has just dropped in a new ad unit – related search for content.
It’s one of the first new ad solutions since GA’s recent model update
in which Google announced the push of GA4 over universal analytics by 2023.
This shows the user a related navigation menu which helps them explore any related site content.
The focus of the new ad unit is to increase site engagement and traffic.
It uses page content to generate the ads, like if you were running a dynamic search ad campaign.
For those who don’t know, Google AdSense is for publishers looking to
sell their advertising space on their website and drives traffic away from their site.
Google Ads is for businesses looking to advertise their website across the Google network.
It’s a new way for users to discover and interact with your website rather than the linear path.
Some sites can benefit from this new ad unit as it overhauls the navigation with dynamic
related content topics which can improve conversions and engagements on your site,
or even your competitor’s site.
If you’re considering search advertising campaign for your marketing, AdSense might cause your brand
more harm than good. If your ad brings in low quality traffic, Google can penalise you or your client’s account.
A lot of marketers are sceptical about the AdSense model as it can massively devalue a website.
Meta has recently undergone a redesign of its Facebook platform on desktop.
It’s only been given out to a handful of users as they are currently
testing the design. All the navigation options have been moved the left-hand side of the page.
User reviews have not been overly positive, leaving users confused on how to navigate around the platform.
We don’t think it will affect businesses as it only affects the desktop version.
It hasn’t actually been officially released yet, meaning they could be responding to user feedback.
The change was supposed to make the website easier to navigate, so it’s hard to see if this design
will be staying on the web. TikTok has started trialling ads in search results. It allows advertisers to reach
TikTok’s audience using search terms, with plans in the future to target searchers looking for
a specific keyphrase. In addition to this, TikTok will also provide an overview of the search terms and
engagement-based metrics including clicks and how this has actually affected the campaign performance.
TikTok’s demographic is one of the youngest age groups in comparison to other social media
networks and its rise in popularity is only increasing and won’t be going anywhere for the foreseeable future.
TikTok search ads are still in beta, but we’ll keep you posted when this changes.
This has been Digital Drop. We’ll see you in the next one.