Transform your digital habits

Conscious Switch Off

Challenge

We all know that being glued to our smartphones isn’t good. And we should limit the time we sit at our computers. Fortunately, there is a lot of content out there that educates us about the risks of digital device addiction – and how we can step away. From podcasts to blogs, we are becoming more educated about digital detoxing.

So, when we were approached to brand a wellbeing event we needed to translate this event’s USP – so we could create a brand that didn’t get lost in all the wellbeing noise.

Large format event media - Conscious switch off
Conscious switch off - Transform your digital habits
Instagram newsfeed posts for conferencing and events collateral

With so much content about digital detoxing, how could we convince an audience to attend this event?

Approach

We created a brand strategy tailored to working professionals – like business execs and business owners. Overall content & messaging surrounded the tangible advantages of digital detoxing on a mental health level. While also showing the enhanced wellbeing effects to those who struggle the most with disconnecting from devices.

Once we had confirmed the event’s branding, we created a pre-event campaign to encourage people to attend. Through social media to emails, it was focused on delivering taster/ teaser content for the event – and encouraged users to explore more on the website. Free content was central to nurturing the prospective attendee to buy a ticket for the event. We then rolled the brand identity across the whole event.

Transform your digital habits - website mock up
Conscious switch off - Digital communication
Transform your digital habits - promotional flyer
Branded items - Lanyards, bags, wristbands and brochures