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A stylised blue sky with hotel branding

Skylark Meadow

Life is busy. And we need to recharge our batteries – often by taking a holiday. From busy modern families to young professionals, there are many options on the market. But what about a stay closer to home? Could a hotel that promises balance, wellbeing and good times be enough to attract their target audience?

More than just a getaway, Skylark Meadow had a vision of a luxury retreat – without the ‘fancy fluff’. But they needed someone to help them realise this vision through clear branding and careful marketing strategy – so their audience would put their trust in them to help them unwind, recharge and relax.

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With so many holidays options, how do you convince the busy modern family your hotel offers the best experience?

When marketing a hotel, you are doing so much more than selling a service. You’re selling an experience – an experience that your target audience will treasure. Understated luxury combined with the simple pleasures of country living was the message central to this hotel brand – and we needed to bring this to life.

We created a brand built on modern-day wellbeing: feel-good walks with the dog, boots at the door, crackling fires, adventurous hikes, fulfilling food and good times with loved ones. From the website design to the hotel merchandise, we wanted to welcome guests in a relaxed style – and make them become ‘fans’ of the hotel’s ethos and culture, rather than just the hotel itself.

Palette of earth tones that are the focus of the brand

The printed items for a well-being hotel have a rough unfinished texture from FSC stock.
A magazine spread that has a visual focus on a family in a meadow
Light and space feature in all printed materials. Large bathrooms and private spaces support the hotel as a retreat for the body and soul..
Branded door tag reads - I'm an early bird
Room keys are finished in earthy tones and feature the words 'Skylark Meadow'
Brochure visuals that show a mother and child wrapped in soft white towels by the pool side
Guests are encouraged to take home a piece of their experience in the form of branded products to continue the well-being experience at home.
Hotel brochure featuring photography of the restaurant and bar

Hotel menu design

Lifestyle photography of the staff, guests and common spaces

School holiday and event spread
Skylark Meadow also produce a lifestyle magazine featuring guest writers from the fields of mindfulness and mental and physical wellbeing.