Generation Z

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Posted by - Starbots Creative
25/08/2016

Facebook has launched a new social media app aimed at Generation Z. Their 19-year-old product manager has designed Lifestage. It enable teenagers to tap into the ‘who I am’ and ‘what am I about’. The core principles that Facebook was founded upon.

However, all posts are completely public and there are currently no plans to restrict viewing. Facebook does intend to limit profiles over the age of 21 so that they can only view their own profiles. Although they admit that they cannot guarantee the identity of a profile. What members of Lifestage will do is very similar to Snapchat where users upload videos based around how they feel, what they like and what they dislike. Obviously society will dictate what apps are successful and which fail and this alone will drive how far we push the boundaries of sharing. But as parents and responsible adults we wonder how much freedom should we give young adults? And how much control over a child’s security does a parent really have?

We had a discussion on this very topic where we considered our own uses of social media and how much or how little we are prepared to share. Across the team one or more of us are active on almost every social media platform available. Although our experiences are markedly different we all agreed that as a society we are pushing the boundaries on what is acceptable to share. The rules have yet to be written and each generation will likely throw out the old rules and write their own.

Generation Starbots

We are lucky in some respects since the Starbots generation remember a time before the Internet and social media. Not that we are all lamenting days gone by. Rather we are amazed to see how far technology has come rather than being born into a technological wonderland. We remember ‘knocking on’ for someone and asking if friends could ‘Come out to play’ instead of Poking on Facebook or Skyping from separate bedrooms.

With this some of our team believe that being overtly open can actually get in the way of genuine connections. For example Facebook is a brilliant way of keeping in contact with university friends who can be spread across the country. However after countless updates across the social group, ranging from new jobs to evening meals, it doesn’t create dynamic conversation when the group physically meets. Since every conversation is revisiting a pre-existing shared experience that took place over social media.

So next time you drive by the office please ‘Knock on’ and share a cup of tea so we can really find out what you are about.

Gavin