Full-service marketing agency, Starbots Creative, has launched three new websites within a fortnight of each other, for three of its clients.
Warwickshire-based Greenmech Ltd, Lancashire-based Future U, and Liverpool-based Shaping Futures all went live with brand new sites at the end of September, which are already seeing great performance.
One thing the three sites all have in common is improved customer journey and frictionless design.
The new site for British manufacturer Greenmech Ltd has been built as a lead- generation site and features additional key functions, such as an online product catalogue with bespoke filter, a ‘dealer’ portal and live chat. E-commerce capabilities are also about to be integrated.
For Future U and Shaping Futures, the agency delivered engaging educational sites with built-in event booking systems and chat functionality. The Future U site includes a ‘partners’ login area and chatbot, while the Shaping Futures site includes an event calendar, an event and activities booking system, live chat and a community forum.
Alex Scott, Head of Digital Marketing at Starbots Creative said:
“Since I joined Starbots last year, I’ve been building a new digital team within the agency, that can create bespoke websites for our clients within efficient timeframes.
“To launch three sites within the space of a fortnight is a real highlight and testament to the talent, experience and knowledge of our team.
“Working closely with our design team, we pride ourselves on building websites that look great while delivering a frictionless user experience across all devices, for maximum engagement and conversion.”
Being built for the future is another commonality between the three new websites. Each site has been delivered on a scalable content management system (CMS) that can evolve over time with growing business needs, plus they’re set up with Google Analytics and Tag Manager for tracking and optimising site performance over time.
Carl Haffield at Greenmech Ltd commented:
“We’re so pleased with our new site. It looks cleaner, more professional and is a lot more user-friendly to navigate. The additional functionality really helps our customers browse products and complete key actions. In this first month we’ve already seen an increase in enquiries through the site.”