Our Scribbles

Our
Scribbles

our ideas brought to life

Urban Callisthenics Brand

StreetFit

StreetFit

  • The Brand
  • The Challenge
  • The Approach

More than ever before, we’re realising the importance of keeping on top of our own health and wellbeing. We wanted to create a brand that incorporates both the urban jungle and getting fit, so you can work out in the fresh air and don’t have to subscribe to a gym membership.

 

StreetFit is an urban training brand, created to promote fitness training for everyone in the urban environment, with online fitness classes – so you can work out anytime, anywhere.

Our challenge was to develop a visual identity through branding and design for an urban training brand that needs to look and feel real with a focus on becoming strong, whilst incorporating a sense of community and inclusivity.

We wanted StreetFit’s visual identity to reflect elements you would find in the urban environment. Choosing and styling footage to show physicality and urban materials, we infused the supporting visuals with realism and inclusivity to represent both physical movement and the landscape.

Our logo has a bold, blocky aesthetic that feels similar to outdoor city signage, finished with a texture to represent urban materials like concrete and tarmac. It fuses “Street” and “Fit” together to create a compact and punchy logo in keeping with the nature and pace of urban fitness training.

Like what you see?

Get in touch to discuss your own branding, website and other areas of marketing
– and learn how we can help you!

  • Branding
  • Content
  • Design
  • Digital

Urban Callisthenics Brand

StreetFit

  • Branding
  • Content
  • Design
  • Digital

Stunning clothing that protects the environment

Loops

Loops

Challenge

Loops is an apparel brand that produces sustainable but beautifully-designed products. Their aim is to raise awareness of climate change issues – and then support eco-conscious individuals who want to reduce plastic waste & adopt better practices to protect the environment.

A brand built on sustainability is fitting within a time where people are becoming more aware of the detrimental impacts of climate change. Our challenge was to bring this business to life through branding, design and marketing.

How could Loops raise climate change awareness and encourage an eco-conscious audience to responsibly choose their products?

Approach

We created a brand that reflects the aims and ethos of the company. Practically, we created something with a dual-purpose. Firstly for the apparel design – and secondly for instant recognition across social media, publications and the online shop.

Starting with the logo, we created a marque that is easily transferred onto the apparel and can be repeated to create a pattern or used on top of a pattern – while always being appealing, clear and striking. We then built various campaigns across multiple platforms to champion the eco-friendly lifestyle to the target audience. At the core of these campaigns was always sustainability and responsibility – for example, focusing on offsetting carbon footprint, rather than fast fashion and discount codes.

  • Branding
  • Content
  • Design
  • Digital

Stunning clothing that protects the environment

Loops

  • Branding
  • Content
  • Design
  • Digital

Fusing information and entertainment

Watt Car Magazine

Watt Car Magazine

The journey of a stunning editorial car magazine, from conception to launch

By 2026 it is estimated that one-fifth of car sales in the UK will be electric. As electric vehicles become less of a futuristic idea and more of a reality, demand for quality information and content is growing. To solve this need, we had to create a stand-out magazine design that’s both informative and entertaining.

Sector: Publishing/Automotive

Client Background: Publication aiming to give the same treatment that supercars/racing cars currently get to all aspects of electric car ownership.

Target audience: People aged 30-50 that are interested in renewable energy, tech and the joy of driving

Our Expertise:

Branding
Graphic Design
Editorial (copywriting)
Marketing Resources

Brand project: Magazine Creation & Marketing Resources

Objectives:

Define message and evolve brand
Provide marketing/launch materials
Create a visual identity that can be used across multiple mediums

Our approach:

Understand the target audience
Research industry and competition
Create a publication that attracts and resonates with the target audience
Develop and confirm branding elements such stylisation, font and layout
Create marketing resources such as promotional merchandise and billboards for launch

 Other assets

Create digital marketing campaign, e.g. Instagram stories

Like what you see?

Get in touch to discuss your own branding, website and other areas of marketing
– and learn how we can help you!

  • Design

Fusing information and entertainment

Watt Car Magazine

  • Design

Accessible designs for an inclusive culture

Accessibility

Accessibility

Challenge

As graphic designers, we should always challenge ourselves. Can we be doing better? Can we be doing something more? Of course, the answer is always yes. And recently that has boiled down to designing for better accessibility – to include a wider audience. From the commercial benefits to simply good morals and ethics, there are many reasons to champion accessibility and inclusivity in design.

So, in this project, we put ourselves as the “client”. We wanted to display our knowledge in a way that could help others in business – whether marketers wanting “to do better marketing” or business drivers passionate about social responsibility. We also wanted to contribute to the design industry – and build on an already growing culture of inclusivity. So our aim was to create an in-depth thought leadership piece focusing on accessible designs for an inclusive culture.

How could we demonstrate our knowledge of accessible design for inclusive marketing?

Approach

Talking to our graphic designers, we discussed the broad scope of accessibility and what “disables” users. We challenged ourselves to go past traditional unconscious bias and understand better what disables target audience – from the situational to the temporary. We then drew from our own design experiences and combined it with design industry research.

The finished project was a 7-part e-book. We focused on graphic design to bring our messages to life. Complex in nature, we translated each topic into a user-friendly image-based format  – so the user could easily access the topics. Overall, we created designs that showcased our ability at translating complex messages and maximising accessibility through design.

  • Content

Accessible designs for an inclusive culture

Accessibility

  • Content

Beauty brand focused on flaws

Flawnt

Flawnt

Discover the evolution of a makeup brand with a deeper message

With much of the media pushing for perfection, one brand wanted to focus on the flaws; or rather they wanted to embrace them. The overarching aim being to inspire everyone to love their skin and to promote body positivity, particularly for those who may have more visible ‘flaws’.  

Sector: Beauty

Client Background: Makeup brand that prides itself on inclusivity, the idea that everyone has flaws and can access products to embrace those imperfections

Target audience: Late teens to more mature adults who want to invest in a high-quality product

Our Expertise:

Branding
Graphic Design
Digital Marketing
Copywriting

Brand project: Brand Evolution & Marketing Resources

Objectives:

Define message and evolve brand
Provide product packaging and marketing resources
Create an identity that can be used across multiple mediums

Our approach:

Understand the target audience
Research industry and competition
Create a packaging for makeup related products
Develop and confirm campaign message and tagline
Create marketing resources such as bus stop advertising and social media graphics

Other assets

Website banner, brand awareness campaign and shop window vinyl’s

Like what you see?

Get in touch to discuss your own branding, website and other areas of marketing
– and learn how we can help you!

  • Branding

Beauty brand focused on flaws

Flawnt

  • Branding

A hard-hitting environmental campaign

Foodprint

Clean up your foodprint

A hard-hitting campaign showing the effects of meat and dairy consumption on the environment.

Whilst many people are more aware of the environmental effects of consuming meat and dairy; there’s still a lot of work to be done if we truly want to save our planet for future generations. This campaign wanted to hone in on the small changes you can make to your diet which in turn could make a big impact on our planet if we all took part.  

Sector:
Environmental/Educational 

Client Background:
Campaign aiming to encourage consumers to make educated choices on their meat and dairy consumption, in order to help the environment 

Target audience:
Adults

Our Expertise:

Branding
Graphic Design
Marketing Resources
Copywriting

Brand project: Brand & Marketing Resources

Objectives:
Define message and evolve brand
Provide copy and design for marketing resources
Create a visual identity that can be used across multiple mediums

Our approach:
Understand the target audience
Research industry and competition
Create a campaign that resonates with the target audience
Develop and confirm branding elements such stylisation, font and layout
Create marketing resources such as billboards, bus adverts, printed ad

 Other assets
Create digital marketing campaign

Like what you see?

Get in touch to discuss your own branding, campaign strategy and other areas of marketing
– and learn how we can help you!

  • Content

A hard-hitting environmental campaign

Foodprint

  • Content

Transform your digital habits

Conscious Switch Off

Transform your digital habits

Conscious Switch Off

Challenge

We all know that being glued to our smartphones isn’t good. And we should limit the time we sit at our computers. Fortunately, there is a lot of content out there that educates us about the risks of digital device addiction – and how we can step away. From podcasts to blogs, we are becoming more educated about digital detoxing.

So, when we were approached to brand a wellbeing event we needed to translate this event’s USP – so we could create a brand that didn’t get lost in all the wellbeing noise.

Large format event media - Conscious switch off
Conscious switch off - Transform your digital habits
Instagram newsfeed posts for conferencing and events collateral

With so much content about digital detoxing, how could we convince an audience to attend this event?

Approach

We created a brand strategy tailored to working professionals – like business execs and business owners. Overall content & messaging surrounded the tangible advantages of digital detoxing on a mental health level. While also showing the enhanced wellbeing effects to those who struggle the most with disconnecting from devices.

Once we had confirmed the event’s branding, we created a pre-event campaign to encourage people to attend. Through social media to emails, it was focused on delivering taster/ teaser content for the event – and encouraged users to explore more on the website. Free content was central to nurturing the prospective attendee to buy a ticket for the event. We then rolled the brand identity across the whole event.

Transform your digital habits - website mock up
Conscious switch off - Digital communication
Transform your digital habits - promotional flyer
Branded items - Lanyards, bags, wristbands and brochures
  • Design

Transform your digital habits

Conscious Switch Off

  • Design

Building trust in a luxury brand

Skylark Meadow

Skylark Meadow

Challenge

Life is busy. And we need to recharge our batteries – often by taking a holiday. From busy modern families to young professionals, there are many options on the market. But what about a stay closer to home? Could a hotel that promises balance, wellbeing and good times be enough to attract their target audience?

More than just a getaway, Skylark Meadow had a vision of a luxury hotel – without the ‘fancy fluff’. But they needed someone to help them realise this vision through clear branding and careful marketing strategy – so their audience would put their trust in them to help them unwind, recharge and relax.

With so many holidays options, how do you convince the busy modern family your hotel offers the best experience?

Approach

When marketing a hotel, you are doing so much more than selling a service. You’re selling an experience – an experience that your target audience will treasure. Understated luxury combined with the simple pleasures of country living was the message central to this hotel brand – and we needed to bring this to life.

We created a brand built on modern-day wellbeing: feel-good walks with the dog, boots at the door, crackling fires, adventurous hikes, fulfilling food and good times with loved ones. From the website design to the hotel merchandise, we wanted to welcome guests in a relaxed style – and make them become ‘fans’ of the hotel’s ethos and culture, rather than just the hotel itself.

  • Branding

Building trust in a luxury brand

Skylark Meadow

  • Branding

Shop for beautiful products

Little Green Bean

Little Green Bean branding burnt into a table

Little Green Bean

Little Green Bean sources sustainable, organic, natural, ethical and handmade lifestyle products – from homeware to gift items – in order to help their customers live happier and healthier lives that are kind to our planet. Each product is lovingly selected with extensive research into its qualities and background, so customers can be sure they are investing in products that align with their ethics and values.

Branding - beautiful products lovingly sourced
Aesthetic branding options
Website carousel for e-commerce of beautiful products lovingly sourced
Little Green bean packaging
Little Green Bean lifestyle image of a kitchen
Lifestyle images with packaging and promotional items
Green bean logo burnt into a table and on a water bottle
Social media mock up of beautiful products lovingly sourced
Instagram beautiful products lovingly sourced
beautiful products lovingly sourced Website
  • Branding

Shop for beautiful products

Little Green Bean

  • Branding

Standing out against the noise

Ritual

BEARDBALM-BEARDBLAM-logo

Beard Balm

Challenge

Looking great has a lot to do with feeling great – and that’s something that the male grooming market has capitalised on in recent years. With products promising to do everything – from improving beard thickness to boosting your self-esteem, the male grooming market is becoming saturated.

However, Beard Balm wanted to introduce products that would stand out against all the noise – specifically focusing on their natural and organic ingredients selling points.

When more men are investing in male grooming products, how do you get your product chosen?

Approach

Finding a unique selling proposition always starts with looking at what your audience wants – needs, likes, loves, hates, dislikes and everything in between. So, we approached this project by understanding what gaps in the market Ritual wanted to exploit – and found that their sourcing of natural ingredients was something the market increasingly demanded, and we could give them the tools to sell this.

 

We created a brand built on the ‘animal’ inside of each man – taking it back to a raw, caveman feel and experimenting with masculine animal print, which could appeal to a female audience of gift-buyers too. To strengthen the brand presence and speed up recognition, we took this animal theme through everything from the product to the website design.

However, Beard Balm wanted to introduce products that would stand out against all the noise – specifically focusing on their natural and organic ingredients selling points.

Altenative Concept

Sixx Towns – Celebrate your beard

  • Branding

Standing out against the noise

Ritual

  • Branding

Human-centric branding in a digital marketplace

Monely

Monely

Challenge

Our world is getting smarter. That’s not something we have to tell you. We’ve been using technology for years now to make our lives better – and easier. So when a company wants to enter the market with a new piece of software, how do we make sure its point of difference is loud and clear?

Competing with the big boys – Xero, Sage, Clear Books and QuickBooks – is no easy feat. Our challenge was to facilitate this “Industry disruptor” with branding and associated digital marketing collateral that evoked its core purpose. Aiming to create a human-centric feel to business finance, we had to deliver a brand that worked seamlessly across all digital platforms to attract, nurture, convert and retain an audience – in the midst of a competitive landscape.

With so many finance SaaS apps on the market, how could Monely enter this market as a successful industry disruptor?

Approach

First, we had to establish what exactly Monely’s message would be. At its heart was personalisation between business and personal finances. In short, the software acts as a financial assistant – in your pocket – constantly connecting your finances to work together and give you a true reflection of your unique financial situation. Doing everything you specifically need, Monely’s aim is to make its customers’ lives better, easier and happier through better finance management.

From this, we developed the visual brand. Using bold colours, we created clear recognisable app elements – for quick usability. With the key colours being a deep, rich purple and pink – combined with a secondary palette of pale turquoise, we carefully chose the colour scheme based on links with wealth, prosperity and calmness. The design throughout the brand is clean – evoking feelings of simplicity, easy usability – and great user experience. Key graphical elements also included fun animated 3D characters to represent Monely’s human-centric approach. After all, money isn’t just numbers – it is enabling real people to live their lives in certain ways.

  • Branding

Human-centric branding in a digital marketplace

Monely

  • Branding

Learn everything, anywhere

Tuturo

Learn anything. eveywhere - Tuturo

Tuturo

Virtual learning boomed in 2020 – but did that mean strictly academia and recognised qualifications? No. Tuturo is all about informal learning experiences and providing online career opportunities for skilled people across the world.

Our challenge was to bring this message alive with a digital brand, website, app and social presence that engaged with a diverse audience, onboarding them as tutors students.

Sector: Education

Client Background: Online learning platform that connects informal tutors with students of all ages. Includes a separate platform for young learners. Anyone can sign up to be a tutor and they can build their profile out like social media – with videos, images and posts to attract students. The business model is tutors earn money for their lessons and Tuturo takes a 15% commission.

Target audience 1: People who want to make money online, work from home, earn money in alternative ways to traditional careers, are passionate about their skills/ hobbies/ interests and would like to teach others.

Target audience 2: Aspiring learners looking to upskill in extracurricular activities, parents of young learners (looking to help their children with certain skills or want an ‘online babysitter’)

Our Expertise:

Branding
Logo
Visual identity
Website
App
Social media

Tuturo - learn everything everywhere
Tuturo homepage design
The benefits of learning - page mock up
Tuturo lifestyle image featuring a teacher engaging with a learner
Lifestyle image for Online Learning Marketing

Digital project

Objectives:

Agree on brand name
Confirm elevator pitch
Evolve brand that appeals to both target audiences
Design website and app platform
Create stylescape to show how the brand works across various digital mediums

Our approach:

Understand the two target audiences and how they differ
Understand any sub-target audiences (i.e ‘kids’ section of learners)
Research industry and competition
Create a logo that attracts and resonates with both target audiences
Develop and confirm visual branding elements such as typography, colour palettes and iconography
Develop and confirm content branding elements – such as tone of voice and language
Create website and app in line with agreed branding elements

Other assets

Social media assets to promote the business via paid advertising

Organic content for social media

Little Tuturos - online learning platform for children
Explore a new way to learn - social media marketing for an online learning platform
Social media and app mock up for online learning platform

“This was a fantastic brand to get my teeth into. When you see a digital project come in, it’s normal to assume it’s a load of techy stuff in the background with our digital team – but actually, content always plays a huge role. Starting with the name and elevator pitch, as a copywriting team, we had to capture the essence of this learning platform. Because if we didn’t get that down on paper, it would be easy to miss the mark when building it out.

 

“I especially loved the web copy for this project. For this audience, I could use an open, friendly, conversational and fun tone. It was all about making learning enjoyable and stepping away from the confines of academia – so no stuffy and inaccessible language.”

Celtina, Copywriter, says

Tuturo kids - Lifestyle image featuring a child waving to an online class

Like what you see?

Get in touch to discuss your own branding, website and other areas of marketing
– and learn how we can help you!

  • Digital

Learn everything, anywhere

Tuturo

  • Digital

Building an online hiking community

Apex

Apex

Challenge

Hiking is a hobby loved by many. Enthusiasts gather to scale mountains, cross over the country and enjoy the great outdoors. Sometimes challenging, always enjoyable – spreading their hiking love is what Apex lives for.

Built on guests blog, useful articles and vital advice, Apex wanted to create an online space that would be the first port of call for hiking enthusiasts.

How can we create an online space that acts as the go-to hub for hiking enthusiasts?

Approach

As we understood Apex’s target audience, it was clear that stunning visuals were key to inspiring them – and part of a high-quality content strategy. So we created a parallax website – a technique where background images move past the camera at a slower rate than the foreground content when the user scrolls. This method would allow stand-out hiking photography to be centre stage.

 

Additionally, well-researched, informing and entertaining content was also central to this blog. Therefore, we also supplied key content pieces – from homepage copy to blog copy – to shape and guide the Apex brand and give it a tone of voice. This was an important element of their brand strategy and vital for communicating with their target audience.

  • Design

Building an online hiking community

Apex

  • Design

Helping others live a full life

Blooming Potential

Blooming Potential

Challenge

Helping others live a life full of contentment is an admirable career choice – and something that puts value back into society. Furthermore, life coaching is not restricted to personal matters – and is a great way for businesses to get the most of their employees. In fact, it’s something that we believe is vital to our business at Starbots Creative.

So, we wanted to help our life coach, Blooming Potential, create and hone a brand that reflected not only their life coaching services – but their approach.

Blog tiles form Blooming potential
conferencing and events website - the smallest changes make the biggest difference

How could we create a brand identity that communicated this life coach’s personal approach & varied expertise?

Approach

Unlike any other projects, we decided to forgo the client brief. Our graphic designers have regular life coaching sessions with Blooming Potential as part of our wellbeing commitment – so we challenged them to interpret the life coaching business by drawing on their personal experiences.

This is completely different from how we ordinarily work. Usually, the brief is the backbone of our graphic designers’ process – and although they challenge the brief while the project develops, our team’s ultimate aim is to fulfil the brief to its best potential. However, in this instance, we felt as clients of both personal and business coaching that our perception had real value. Not only is Blooming Potential’s client perception vital to their business success but we could literally act as both the target audience and the graphic designers – taking a truly user-centric approach.

As our designers concepted their visual identity, we focused on the ‘nature’ side of Blooming Potential – as it’s a central value to the brand. From colour palettes to imagery, we then worked into the designs to create a brand that appealed to Blooming Potential’s diverse target audience – ranging from business owners to individuals, always being careful not to alienate either side.

  • Design

Helping others live a full life

Blooming Potential

  • Design

Elevating a technology brand

IT Details

IT Details

Discover how this rebranding project elevated this brand to position them higher in their market.

IT details underwent significant growth over the last 7 years and outgrew its current ‘DIY’ brand. They needed to rebrand in order to appeal to a more professional market and to match their updated target audience.

Sector: Information Technology

Client Background: Application packaging technology business that helps clients manage their End User Computing Environment, instilling confidence and reducing IT failures on-site for their clients.

Target audience: Business professionals in IT
Our Expertise: Branding, Logo, Visual Identity, Marketing Resources

Brand Project: Logo Evolution & Marketing Resources

 

Objectives:

– Define role and evolve brand
– Provide fit for purpose resources
– Create a visual identity that can be used across multiple mediums

Our approach:

– Understand the target audience
– Research industry and competition
– Create a logo that attracts and resonates with the target audience
– Develop and confirm branding elements such as typography, colour palettes and iconography
– Create marketing resources such as business cards, stationary, presentation template and LinkedIn skin

Other assets:

– Create website visuals with clear navigation
– Stylescape to showcase how brand works across various online and offline mediums

Like what you see? Get in touch to discuss your own branding, website and other areas of marketing – and learn how we can help you!

  • Branding

Elevating a technology brand

IT Details

  • Branding

Showcasing a passion for food

Cultural Mash

Cultural Mash

Challenge

A cookbook is a kitchen staple. Serving up inspiration, a cookbook can range from the practical to the indulgent – depending on who you are cooking for. Cultural Mash is a cookbook concept that aims to showcase a celebrity chef, his culture, his ethnicity, his passion and his lifestyle.

We needed to design a cookbook that would attract his target audience. It would need to inspire them to enjoy food as a romantic “date night” setting – championing fresh, organic, authentic food found in local markets.

How do you create a fusion cookbook that inspires ‘date night’ culture?

Approach

We focused on the cookbook’s target audience and thought about what they would want and need in a cookbook. From this, we decided on a design led by a very editorial feel, focusing on clean well-designed layouts with clear thought to the reader about the readability and clarity of the recipes.

Focusing on artisan culture, we transformed the humble cookbook through storytelling – allowing the audience to imagine themselves wandering street food markets, tasting fresh food, focusing on recipes and enjoying “date night” with a loved one.

  • Design

Showcasing a passion for food

Cultural Mash

  • Design

Urban Callisthenics Brand

StreetFit

StreetFit

  • The Brand
  • The Challenge
  • The Approach

More than ever before, we’re realising the importance of keeping on top of our own health and wellbeing. We wanted to create a brand that incorporates both the urban jungle and getting fit, so you can work out in the fresh air and don’t have to subscribe to a gym membership.

 

StreetFit is an urban training brand, created to promote fitness training for everyone in the urban environment, with online fitness classes – so you can work out anytime, anywhere.

Our challenge was to develop a visual identity through branding and design for an urban training brand that needs to look and feel real with a focus on becoming strong, whilst incorporating a sense of community and inclusivity.

We wanted StreetFit’s visual identity to reflect elements you would find in the urban environment. Choosing and styling footage to show physicality and urban materials, we infused the supporting visuals with realism and inclusivity to represent both physical movement and the landscape.

Our logo has a bold, blocky aesthetic that feels similar to outdoor city signage, finished with a texture to represent urban materials like concrete and tarmac. It fuses “Street” and “Fit” together to create a compact and punchy logo in keeping with the nature and pace of urban fitness training.

Like what you see?

Get in touch to discuss your own branding, website and other areas of marketing
– and learn how we can help you!

  • Branding
  • Content
  • Design
  • Digital

Urban Callisthenics Brand

StreetFit

  • Branding
  • Content
  • Design
  • Digital

Stunning clothing that protects the environment

Loops

Loops

Challenge

Loops is an apparel brand that produces sustainable but beautifully-designed products. Their aim is to raise awareness of climate change issues – and then support eco-conscious individuals who want to reduce plastic waste & adopt better practices to protect the environment.

A brand built on sustainability is fitting within a time where people are becoming more aware of the detrimental impacts of climate change. Our challenge was to bring this business to life through branding, design and marketing.