Recognised as a leading provider of support for business, the Staffordshire Chamber of Commerce needed innovative and engaging campaign branding and design. They came to us for the design of their business awards and 2020 Directors Network, two programmes aimed at engaging a broad range of professionals across the region.
The Chamber’s Business Awards brand needed to work effectively across a building campaign. Whilst engaging businesses and key stakeholders. That culminated in the awards ceremony and associated promotional activity.
The 2020 Directors Network needed to establish a dialogue with local Directors. To motivate and grow a movement, keen to build relationships, address challenges and collaborate to create a strong business community across Staffordshire.
Stand Out Design
We worked closely with the Chamber to map out the way in which the design and marketing activity would flow through each of the campaigns. Creating designs that were striking, professional and aspirational was key to standing out from the day-to-day business engagement activity of the Chamber.
Activity needed to flow across a range of messaging and channels. Whilst working at a physical event for the awards. That was well publicised locally and face-to-face networking opportunities of the 2020 programme.
The Business Awards brand has helped the event grow to be one of the key professional events of the year. Encouraging both small and large local organisations to engage with them. And the profile of these awards continues to grow. As helping to support the Chamber’s membership was a key objective within the design brief.
The 2020 Network is proving effective at engaging with a senior Directors within organisations. That extends the Chamber’s reach across multiple layers of different businesses across the region.
“Thank you for your support and for making a fabulous design which added enormously to the success of the awards.”
Sara Williams - Chief Executive, Staffordshire Chambers of Commerce