Synectics Solutions came to us with a challenge. After 24 years their brand no longer reflected the dynamic, vibrant and cutting-edge international firm they’d grown to be. Working collaboratively with their marketing team, we created a new brand, including a new corporate logo, four sub-logos for products and went on to build their brand guidelines, design their website and intranet, document templates, large format signage, infographics, brochures, and so much more.
We wanted to explore a dynamic design that would reflect their abilities to keep at the forefront of technology and develop software in a range of sectors. Whilst sitting alongside major national and international brands to give a solid, yet dynamic, style. Since Synectics Solutions are leaders in minimising fraud and risk for big businesses.
The product logos needed to fit well within this design structure – working well independently, as well as collectively, which reflects how their customers use them.
“They’re a joy to work with – they started by designing a new logo and have gone on to help us create a whole new company image.”
Rosie Shanahan - Director, Synectics Solutions
“They consistently exceed our expectations in all aspects of design - and in delivering to tight deadlines.”
Simon Booth - Marketing & Communications Manager, Synectics Solutions