Syne ctics Solutions came to us with a challenge. After 24 years their brand no longer re ected the dynamic, vibrant and cutting-edge international rm they’d grown to be. Working collaboratively with their marketing team, we created a new brand, including a new corporate logo, four sub logos for products and went on to build their brand guidelines, design their website and intranet, document templates, large format signage, infographics, brochures, and so much more.
We wanted to explore a dynamic design that would re ect their abilities to keep at the forefront of technology, develop software in a range of sectors, working with major national and international brands and give a solid, yet dynamic, style, as Synectics Solutions are leaders in minimising fraud for big businesses. The product logos needed to fit well within this design structure – working well independently, as well as collectively, which re ects how their customers use them.
“We have worked with Starbots on a variety of major marketing and branding projects. Their creative and design capabilities are excellent.”
Simon Booth - Marketing & Communications Manager, Synectics Solutions