Destination Gym is a family-run business based in North Staffordshire, with fitness and community at its heart. The premium gym focuses on its members’ feeling their very best with exclusive strength and conditioning equipment, innovative technology and state-of-the-art clinic.

As an energetic and motivated start-up company, the main objective was to build a brand that reflects the luxury, specialist nature of the gym.

To do this, we needed to educate audiences on the exclusive range of services the gym has to offer and the specialist equipment available to its members. As the brand was to be launched before the gym was complete, we needed to drive membership sign-ups to begin building the Destination Gym community before its opening day.

To brand the new, luxury North Staffordshire gym we used a clean approach with use of measured lines and angles, reflecting the interior aesthetic. We created an expectation of what is inside, working both offline and online to tell the ‘Destination’ story.

To create consistency of the brand across every customer touchpoint, we created the website to give the same aesthetic feel as the gym itself. And, as the website was the most important element of driving pre-opening sign-ups, it needed to build expectations and help to build a picture for prospective clients.

To become a brand renowned for best in-class social content, we work with Destination Gym to write, design and video content of varying formats for use across different social channels.

In order to deliver successful, cost-effective campaigns we deliver full funnel marketing to drive business results, including email marketing, organic social, ad campaigns and print design.

Results coming soon!