Higher Horizons deliver free and impartial higher education outreach to schools and colleges across Staffordshire, Shropshire and Cheshire. Their mission is to help young people discover the right education and training opportunities for them, by providing key information and guidance.
Higher Horizons were looking for a creative partner to become an extension of their internal marketing team, providing support across the full mix. Their priorities were to develop a brand identity, social media strategy, content strategy and digital advertising strategy.
This resulted in bringing consistency to the content, creative and delivery. Driving 3x more traffic to The Access Platform, a 2x increase in the volume of resources downloaded through the website while increasing the overall fan base and engagement across all channels.
From an advertising point of view, we have successfully run campaigns to drive regular event registrations and used demographic, location and behaviour targeting to ensure our content is delivered to the right audience.
“We love working with Starbots. We like working with real people. They understand what we want, they get us, and they make excellent coffee”
Ant Sutcliffe, Network Manager, Higher Horizons +