Conscious Switch Off
Challenge
We all know that being glued to our smartphones isn’t good. And we should limit the time we sit at our computers. Fortunately, there is a lot of content out there that educates us about the risks of digital device addiction – and how we can step away. From podcasts to blogs, we are becoming more educated about digital detoxing.
So, when we were approached to brand a wellbeing event we needed to translate this event’s USP – so we could create a brand that didn’t get lost in all the wellbeing noise.
With so much content about digital detoxing, how could we convince an audience to attend this event?
Approach
We created a brand strategy tailored to working professionals – like business execs and business owners. Overall content & messaging surrounded the tangible advantages of digital detoxing on a mental health level. While also showing the enhanced wellbeing effects to those who struggle the most with disconnecting from devices.
Once we had confirmed the event’s branding, we created a pre-event campaign to encourage people to attend. Through social media to emails, it was focused on delivering taster/ teaser content for the event – and encouraged users to explore more on the website. Free content was central to nurturing the prospective attendee to buy a ticket for the event. We then rolled the brand identity across the whole event.
