Loops is an apparel brand that produces sustainable but beautifully-designed products. Their aim is to raise awareness of climate change issues - and then support eco-conscious individuals who want to reduce plastic waste & adopt better practices to protect the environment.

A brand built on sustainability is fitting within a time where people are becoming more aware of the detrimental impacts of climate change. Our challenge was to bring this business to life through branding, design and marketing.

We created a brand that reflects the aims and ethos of the company. Practically, we created something with a dual-purpose. Firstly for the apparel design - and secondly for instant recognition across social media, publications and the online shop.

Starting with the logo, we created a marque that is easily transferred onto the apparel and can be repeated to create a pattern or used on top of a pattern - while always being appealing, clear and striking. We then built various campaigns across multiple platforms to champion the eco-friendly lifestyle to the target audience. At the core of these campaigns was always sustainability and responsibility - for example, focusing on offsetting carbon footprint, rather than fast fashion and discount codes.