Approach

Finding a unique selling proposition always starts with looking at what your audience wants – needs, likes, loves, hates, dislikes and everything in between. So, we approached this project by understanding what gaps in the market Ritual wanted to exploit – and found that their sourcing of natural ingredients was something the market increasingly demanded, and we could give them the tools to sell this.

We created a brand built on the ‘animal’ inside of each man – taking it back to a raw, caveman feel and experimenting with masculine animal print, which could appeal to a female audience of gift-buyers too. To strengthen the brand presence and speed up recognition, we took this animal theme through everything from the product to the website design.

However, Beard Balm wanted to introduce products that would stand out against all the noise – specifically focusing on their natural and organic ingredients selling points.