Type uh-oh

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Posted by - Starbots Creative
15/07/2016

Understanding how we read outlines what we do with our designs. An isolated word with less than 20 characters will be studied in greater detail than a shorter word in a longer sentence.

When we read we don’t actually read purely from left to right, our eyes jump between words and skip shorter words. Where most of current interfaces rely on single words it becomes apartment that the choice of typeface is critically important.

Gavin