Appetite Header image with photography from Arts events

Appetite

The client

Appetite are on a mission to bring the arts into the community. They work with local people and artists to inspire the people of Stoke-on-Trent and Newcastle-under-Lyme through captivating experiences of the arts.
Appetite logo in blue
Appetite Event Guide for 'The big feast festival 2019' Event spread
Appetite photograph of performer at an outdoor event with audience surrounding Man in suit spraying water
Appetite Photograph of puppeteers performing in front of audience in field
Appetite Event Guide for 'The big feast festival 2019' close up of spread

the challenge

Develop a distinctive brand identity for Appetite’s launch, enabling them to engage a variety of audiences and gain instant recognition. It was crucial to build their audience base quickly to drive event bookings and footfall, with ambitious long-term growth targets. We have worked with Appetite since they were launched in 2013 creating their brand and materials to engage with their artists, communities and audiences. giving a wide variety of projects consistent and engaging branding. Helping them to promote and drive footfall to their events and the event materials to dress the sites.
Appetite Event Guide for 'The big feast festival 2019'
Appetite Event Guide for 'The big feast festival 2019' Spread
Appetite Photography of 2 dance performers female dancer leaning back as male dancer holds her

“The ability held by Starbots Creative to interpret our briefs and to deliver content that clearly represents the themes of our shows and events is second to none.”

Gary Cicinskas, Marketing Manager Appetite

Appetite Event 'Light Night' logo
Appetite Event 'Light Night' larger format poster

the solution

We created a bold new visual identity for Appetite. While being distinctive and memorable, it also provides them with the flexibility to theme each of their specific events and commissioned projects for engaging variation.

Our ongoing partnership with Appetite (since 2013) includes:
+ Design and production of marketing assets
+ Email marketing
+ Brand management and evolutions
+ Design and production of environmental branding and event dressing
+ Content strategy

Appetite Event 'Light Night' larger format bus shelter poster
Appetite Event 'Light Night' social media post
Appetite Event 'Circolombia' Leaflet front and back
Appetite Brand guidelines
Appetite exhibition design with timeline of events
Appetite 'Water Fools' Event billboard

“Starbots have been providing design services for Appetite’s marketing and comms campaigns since the start of our programme, developing engaging, fresh and appealing brands for Appetite and our events including The Big Feast festival. We have been continually impressed by the quality and consistency of their designs, their flexibility with our timescales and needs, and their commitment to Appetite’s work. We wouldn’t hesitate in recommending them.”

Kat Boon, Project manager Appetite

CONTACT

OFFICE

45 West Street
Newcastle-under-Lyme
Staffordshire
ST5 1BS

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