We needed to tell the story of the city, breaking away from the stereotypes of a post-industrial landscape and one of regeneration, creative spirit and cultural richness. Appetite work closely with a whole range of talented artists across a breadth of genres so the brand needed to be more about connecting with the people around the city who could see it as an emblem for entertainment and art. It also needed to appeal to a broad range of ages, from young teens, to family bases, young professionals and older audiences. Flexibility and fresh thinking was essential to test how this would resonate across different touch points, a variety of events and to a diverse audience.
“The ability held by Starbots Creative to interpret our briefs and to deliver content that clearly represents the themes of our shows and events is second to none.”
Gary Cicinskas, Marketing Manager Appetite
“Starbots have been providing design services for Appetite’s marketing and comms campaigns since the start of our programme, developing engaging, fresh and appealing brands for Appetite and our events including The Big Feast festival. We have been continually impressed by the quality and consistency of their designs, their flexibility with our timescales and needs, and their commitment to Appetite’s work. We wouldn’t hesitate in recommending them.”
Kat Boon, Project manager Appetite