Understanding the current situation
To do this, we lead a collaborative workshop with the key stakeholders of Balance & Beam. We delved into the programmed classes, challenges and opportunities, to establish a solid foundation for a strategic marketing plan. We conducted competitor and market research as well as analysis of customer surveys for a full and accurate picture of the brand’s current positioning.
Developing the brand
We crafted a unique brand positioning to ensure the business was aligned on its journey to success. We developed key messages to be used across a range of media, in line with the three tenets that sit at the heart of the business: Educational, Inspirational and creative.