How do you accelerate the awareness of a local educational gym designed to inspire strong, confident children?

Balance and Beam

Workshops, Brand Narrative, Content Strategy

Background

Balance & Beam is an educational gym based in Staffordshire for children aged 4 months to 12 years. Through gymnastics-based child development programmes, the team run classes that support children’s physical, intellectual, emotional and social development – all in a fun and engaging environment.

The Aim

With a unique offering in the local area, the team at Balance & Beam wanted to explore untapped opportunities to increase awareness and strengthen brand positioning. So, they approached us to deliver integrated marketing that would support an increase in sales from new customers and repeat sales from existing customers, all targeted towards their growth objective.

Beyond the Beam emailer with swamp background

Understanding the current situation

To do this, we lead a collaborative workshop with the key stakeholders of Balance & Beam. We delved into the programmed classes, challenges and opportunities, to establish a solid foundation for a strategic marketing plan. We conducted competitor and market research as well as analysis of customer surveys for a full and accurate picture of the brand’s current positioning.

Developing the brand

We crafted a unique brand positioning to ensure the business was aligned on its journey to success. We developed key messages to be used across a range of media, in line with the three tenets that sit at the heart of the business: Educational, Inspirational and creative.

Establishing a strategy

To put this into practice, we turned our attention to the marketing strategy. We identified three main objectives that would support brand awareness and nurture the current customer base, in order to secure more leads and reduce avoidable churn rates. We expanded the catalogue of marketing tactics in Balance & Beam’s current strategy, choosing ones that would best help the team reach their targets such as targeted email marketing and informative blogs.

To position Balance & Beam as experts in their field, we developed a content strategy with content pillars surrounding education and thought leadership. Working alongside the team, we craft and distribute content across key platforms including social media and blogs that demonstrates the brand’s expertise and valuable knowledge.

'Roll, swing, tumble into baby bugs at balance and beam' social post

Young child in a green shirt playing on soft blocks with toy in hand

Testimonial

"A great marketing company covering everything from social media and content to websites and analytics. It’s brilliant having all we need under one roof—and their expertise has already boosted our business and ROI."

Yvonne Shuttleworth,
Founder & Owner, Balance & Beam

Inside The Project

"We’ve loved working with Balance & Beam, who share our passion for supporting young lives. It’s been exciting to explore the business and build a marketing strategy that’s already delivering fantastic results."

Emma Bagley,
Business Development Director, Starbots Creative

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Our Work