Wanting to clearly define its role in the education sector, Christ the King Catholic Collegiate approached us to evolve its brand and align its message, function and appearance. From the evolution, they required a new website to support its strategic vision and mission alongside new fit-for-purpose resources.
Target audience: Internal Staff, directors/trustees. Existing and prospective parents and pupils.
Evolution of the logo
Style scape overview of the brand design
Internal and external documents
Understand the target audience
Research industry and competition
Discuss history, ethos and culture to confirm the client’s identity
Develop a mission statement and associated messaging to use within the brand
Create brand guidelines and a stylescape from scratch to inform creative design
Create a logo that works with abbreviation and full name
Create communications templates to be used internally and externally, i.e. signage, adverts, newsletters, stationery and social media profile visuals
Create a clean professional site that is visually accessible and easy to navigate
Make sure vision and mission are clear and images provoke the desired reaction
Follow the newly developed brand guidelines to ensure creative cohesion
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