Destination Gym is a family-run business based in North Staffordshire, with fitness and community at its heart. The premium gym focuses on its members feeling their very best, with exclusive strength and conditioning equipment, innovative technology and state-of-the-art clinic. As an energetic and motivated start-up company, Destination Gym needed a brand that reflected its exclusive nature but didn’t alienate the general public.

Destination Gym

Brand Identity and Guidelines, Website, Content Creation

The fitness industry is a competitive space, where all major players compete heavily online to attract and retain members. So, we created a brand that stands out from the competition, increases prestige and positions Destination Gym as a market leader. We designed a logo that symbolised the brand’s sense of community and belonging, working both offline and online to tell the ‘Destination’ story.

Modern gym interior with an artistic rusty metal textured wall featuring the embossed inscription 'destination gym' and matching ceiling with circular patterns.

As soon as the brand identity was in place, we designed and built a website that has the ability to scale alongside the business. As a key element of driving pre-opening membership sign-ups, it needed to build expectations and create an accurate picture for potential clients. Premium in design and featuring a modern user experience, the website distinguishes itself from both local and national competition.

Destination Gym visual identity showcasing 'Raleway' font, a woman weightlifting, a man in a sauna and digital app integration with motivational slogans 'TRAIN,' 'RESTORE,' and 'SOCIAL' for a holistic gym experience.

Close-up shot of a muscular arm gripping a heavy dumbbell.

Close-up of hands using a dropper to apply essential oil from an amber bottle, with a focus on a single drop, in a serene setting suggestive of wellness and self-care.

With a mission to accelerate awareness of the Destination Gym brand, we developed a marketing strategy that had a strong emphasis on the initial launch. By delivering full funnel marketing, we reached over 110,000 people through advertising and drove 8,481 visitors to the website pre-opening.

Our Work