FMB Insurance

The Client

FMB Insurance provides a range of insurance services to construction companies, property developers, builders and homeowners for a variety of building projects. Established in 1980, FMB Insurance is a trusted leader in the industry, authorised and regulated by the Financial Conduct Authority.

The challenge

Following a shift in the business landscape and rising competition, FMB Insurance challenged us to:

– Increase engagement rates on social

– Increase web conversions

– Increase the volume of direct opportunities and leads

– Increase customer retention and profitability

The Solution

We devised an always on approach to content and campaign development through a series of paid search campaigns, paid social ads, email campaigns and organic social content calendars.

We targeted multiple in-market audiences and lookalike audiences to deliver messaging to the most relevant audience base.

Working closely with the FMB Insurance team, we refined the creative direction, management process and frequency of delivery across all channels.

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