National Collaborative Outreach Programme

Higher Horizons

Higher Horizons deliver free and impartial higher education outreach to schools and colleges across Staffordshire, Shropshire and Cheshire. Their mission is to help young people, aged 13 – 17 years old, discover the right education and training opportunities for them by providing key information and guidance.

Our Approach

Research, Brand Evolution, Brand Identity, Content Strategy, Digital Strategy,  Social Media Content, Digital Advertising, Website, Digital Design

Higher Horizons needed a new look and feel to engage with their primary audience. They tasked us with elevating their digital presence to better capture and engage students, moving towards a much more contemporary visual style that resonates with Gen Z. After researching Gen Z values, behaviours, preferences and design trends, we developed a new visual style and tone of voice for content targeting students.

Diverse group of students smiling and discussing work in a sunlit room with large windows, indicating a collaborative learning environment.

The next step of the project was to redevelop the Higher Horizons website in order to improve user experience across all touchpoints and encourage users to interact. It reflects the new creative approach whilst carefully considering accessibility, by allowing users to digest information easily and access support if needed with the use of an online chat service.

Open brochure detailing preparation for university with a shopping list and readiness checklist, alongside illustrations of students and university life.

Stack of yellow educational brochures on Key Stage 4 and higher education advice, featuring a joyful red-haired woman.

Open interactive brochure with wellbeing and future planning activities, featuring colourful headers and an illustration of a student, designed for educational engagement.

Teacher assisting two students with a tablet in a bright classroom, illustrating an interactive learning experience.

“We’re thrilled with our new website. Starbots Creative has vastly improved the user experience with a new site map and better responsiveness. It’s now a creative hub of resources for our learners and partners, binding all of our activities for schools together.

It perfectly aligns with our brand evolution and the new creative direction that the team has developed for us, with a modern and sleek look. From brand work and social media, to resources and our website, it’s always a pleasure to work with the whole team at Starbots.”

Dr. Hannah Merry, Head of Higher Horizons Operations

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Our Work