Nestled in the Staffordshire countryside, Keele University is world-renowned for its breadth of teaching and research that tackles the world’s most urgent problems, including ageing, global health and renewable energy. Keele was shortlisted for University of the Year (THE, 2020) and is Top 3 in England for overall student satisfaction (NSS 2019, broad-based universities).
For over 10 years, Keele’s marketing department has needed an agency with education, branding and marketing knowledge. While working with Keele during this time, our challenges have ranged from supporting their ambitious student recruitment events and projects, to delivering marketing activity for their commercial enterprises, such as their conferences and events arm and their community arts programme.
Aligning closely with Keele’s central design team, we designed and produced a range of digital and print assets across all areas of the University, for a variety of audiences. Format types included booklets, leaflets, brochures, web graphics, social graphics, large format outdoor ads, exhibition banners, building signage and more.
We developed new sub-brands for the University’s catering outlets and their conferences and events function, including a distinct identity for their weddings service.
We also developed the creative for their digital arts exhibition.