The award-winning Ness Botanic Gardens provides a unique and captivating garden experience. In the early 1900s, Arthur Kilpin Bulley not only laid the foundations of the gardens but changed the face of British gardening. His daughter later gifted the gardens to the University of Liverpool, who now operate visits, memberships, educational activities, research and even weddings at the gardens.
Ness needed a brand that would appeal to their current and future members and stakeholders. They wanted to distinguish between the different functions of the gardens to target different audiences.
We created a strong visual brand identity to represent the natural elegance of the gardens. It offers flexibility to differentiate between the wide range of services offered by Ness and features simplistic illustrations in keeping with the gardens’ natural beauty.
The new identity offers each department at Ness distinct differences for variation, while reinforcing the overarching brand.
“For our commercial marketing, Starbots Creative is a member of the team. They understand what their clients are trying to achieve.”
Marcus wilson, head of commercial marketing liverpool university