Newcastle-under-Lyme BID header image

Newcastle-under-Lyme BID

the client

Newcastle-under-Lyme Business Improvement District (BID) works with partners to deliver three major objectives:
+ to promote Newcastle
+ to develop a distinctive Newcastle experience
+ to foster growth, development and investment.

Newcastle-under-Lyme BID newsletter editorial
Newcastle-under-Lyme BID newsletter cover
Newcastle-under-Lyme BID newsletter editorial open

the challenge

The BID needed to increase and improve its engagement with local businesses and the community. Our challenge was to make local businesses aware of BID and its objectives, increasing high street footfall and improving engagement from the community.

Newcastle-under-Lyme BID 'Love NUL' campaign logo
Newcastle-under-Lyme BID 'Love NUL' campaign magazine Logo
Newcastle-under-Lyme BID 'Easter' campaign advert

“I was keen to engage with a company that would help us to completely change the way we market ourselves, grow our brand and increase our reach. Starbots have undoubtedly done this and done this very well. I really feel we are in a different place with our business now and that our marketing is completely on-point.”

amy williams, bid manager, newcastle-under-lyme business improvement district ltd

Newcastle-under-Lyme BID 'Homecoming' event banner
Newcastle-under-Lyme BID 'Homecoming' event poster
Newcastle-under-Lyme BID 'Homecoming' event guide fold out
Newcastle-under-Lyme BID 'Real Ale' event booklet
Newcastle-under-Lyme BID 'Real Ale' illustrated map

the solution

A marketing strategy incorporating website design, digital campaigns, ‘always on’ communications and targeted print editorial. 
In rolling this out we achieved increased business and community support, which led to the successful renewal of the Newcastle-under-Lyme BID to 2025.

We delivered awareness campaigns that promoted the BID objectives to key local audiences and ‘always on’ social media activity for community engagement to drive footfall to specific annual events and the town centre as a whole.

Newcastle-under-Lyme BID 'Jazz and Blues' event large format poster
Newcastle-under-Lyme BID 'Jazz and Blues' photograph
Newcastle-under-Lyme BID 'Jazz and Blues' photograph musician
Newcastle-under-Lyme BID 'Jazz and Blues' poster
Newcastle-under-Lyme BID 'Jazz and Blues' evolution
Newcastle-under-Lyme BID 'Jazz and Blues' event guide
Newcastle-under-Lyme BID 'Jazz and Blues' billboard
Newcastle-under-Lyme BID 'Easter' Event poster
Newcastle-under-Lyme BID 'Easter' postcard
Newcastle-under-Lyme BID 'Easter' Exhibition banner
Newcastle-under-Lyme BID 'Easter' Event thumbnail on website
Newcastle-under-Lyme BID 'Easter' Roadside banner

“The Starbots team are incredibly passionate about their craft and their enthusiasm is unwavering.”

amy williams, bid manager, newcastle-under-lyme business improvement district ltd

Newcastle-under-Lyme BID 'Halloween' Event postcard
Newcastle-under-Lyme BID 'Halloween' Roadside banner