Popcorn Video

Popcorn Video is a straight-talking, no-fuss video production company that’s all explaining, inspiring and entertaining through the moving image – especially when it comes to learning and training. Based in Staffordshire, the team bring energy, clarity and a bit of edge to every project, and they’re genuinely fun to be around.

To attract a broader target audience and elevate the positioning of Popcorn Video, the team partnered with us to evolve the brand identity. The brand name has good recognition so we turned our attention to creating a new logo and website to represent the creative, fun and friendly team at Popcorn Video.

Sometimes you have to go back to go forward. Which is why we focused on the shape of a popped kernel for the Popcorn Video brand logo. Evoking a feeling of comfort and nostalgia, as well as featuring on vintage cinema posters, we knew this was a key visual decision to move the brand forward and encompass it’s creative, fun and warm personality.

The popcorn shape holds the word ‘popcorn’ while the central ‘o’ becomes a play button to represent the brand’s key service offering. The letters are placed at varying angles and manipulated to fit the space. Combined, these elements give the logo a sense of movement – that the popcorn really is about to pop. Which got us thinking – what if it did?

So, we created a bouncy logo animation with a playful rhythm to radiate vibrancy and confidence. The animation is deliberately paced to feel energetic and full of life, capturing the essence of what makes popcorn… well, pop. It mirrors that sudden burst of movement when a kernel explodes, a visual metaphor for the creativity, momentum and spark behind the Popcorn Video team and the work they deliver.

We created a stylescape to demonstrate how the logo would translate across various customer touchpoints and deliver a real experience. This included guidance on photography styling and how and when to use graphics across materials.

We presented inspiration boards to the client to share our initial thinking for the colour development of the Popcorn Video brand. This collaborative discussion helped the Popcorn team to connect with the idea of a retro cinema feel – particularly the classic red colouring of old cinema curtains and the beige that features heavily on vintage popcorn images.

To complement the core colour of the new brand palette, we experimented with different tones of blue. A dark blue was chosen for a punchy, straight-talking vibe to sit next to the red, whilst lighter tones of blue were added for use on top of the darker colours. We also lightened the beige colour slightly for future accessibility and versatility across the brand.