Stoke-on-Trent College

Stoke-on-Trent College is the largest provider of further education in Stoke and North Staffordshire with around 5,000 students enrolled each year. Through inspired teaching, learning and skills training, their vision is to be the technical and professional college of choice in the area for 15-18 year olds.

The team at Stoke-on-Trent College appointed us to bring fresh creative energy to the latest edition of their prospectus - the flagship marketing piece in the early part of the decision-making process for prospective learners. They wanted the new design to inspire prospective students while showcasing their vast course offering and still upholding the College’s core brand style and tone.

We approached concepting with a strong focus on bringing life to the prospectus and conveying a sense of freedom and development to represent the rite of passage and journey through further education. We created a layered collage-based style featuring cut out photography to move away from a flat design and create depth, variety and interest. The textured graphics again add depth, while also reflecting that sense of ‘process’ and a journey of development.

Then we developed a dual approach to the inner spread designs. For course pages, we created a set style to be used across all courses, allowing readers to easily find key course information and make comparisons between courses as they consider their options. For all other content, we created unique spread designs to bring fresh vitality for maximum engagement.

Our colour choice was vibrant for the young audience, while also being in keeping with the College’s brand guidelines. We introduced more depth of colour to the course pages than in previous editions, choosing complementary colours from the secondary palette to make these pages more interesting and easier to read.

The College team were keen for the prospectus design to be accessible. So, we followed AA accessibility standards to ensure it was designed with everyone in mind, without compromising on engaging visuals and inspiring design. We increased the font size of the body copy, carefully considered the placement of images on the page and removed outlined text on colour backgrounds to create a clear, user-friendly design that’s easy to understand.