Further Education
Stoke-on-Trent College
Stoke-on-Trent College is the largest provider of further education in Stoke and North Staffordshire with around 5,000 students enrolled each year. Through inspired teaching, learning and skills training, their vision is to be the technical and professional college of choice in the area for 15-18 year olds. How do you reflect this ambition in a prospectus created to increase engagement from a Gen Z audience and accelerate applications?
Our Approach
Print Design, Digital Design
The college prospectus is the flagship marketing piece in the early part of the decision-making process for prospective learners. So, it’s pivotal that it inspires the audience, showcases the college’s vast offering and reflects the core brand style and tone. The design needed to emphasise the college’s friendly, supportive and ambitious nature by using relevant student photography, engaging colours and core brand messaging.
The client was keen to demonstrate that accessibility had been considered in the prospectus design. So, we followed AA accessibility standards to ensure it was designed with everyone in mind, without compromising on engaging visuals and inspiring design. We increased the font size of the body copy, carefully considered the placement of images on the page and removed outlined text on colour backgrounds. This resulted in a clear, user-friendly design that’s easy to understand.
“Starbots’ attention to detail and ability to meet deadlines meant that the whole process was smooth from start to finish, with the prospectus delivered on time and within the agreed budget. We felt supported throughout the entire process, with their responsive communication and flexible approach. The resulting design has given us a fresh energy to take forward across our other collateral and in our new marketing campaigns.”
Andrea Capewell,
Communications & Product Information Officer, Stoke on Trent College
