TCL Tanker Rental is one of the UK’s largest tanker rental suppliers. They have over 300 state-of-the-art tankers that are available on short and long-term rental. Their broad fleet supports a range of specialist haulage activity, from fuel, chemicals and waste to dairy, food and water transportation.
TCL wanted to increase their brand presence within the industry and build their LinkedIn community, reach and engagement. They operate in a niche market with significant barriers to entry, so it was essential that marketing activity worked hand-in-hand with the activity of the TCL sales team.
After defining the target audience, we evolved the TCL brand so it could flourish in the digital space and not just in print for exhibitions. We developed the TCL website, improving SEO and user experience and created a content strategy to increase brand awareness, drive traffic to the site and support the activity of the sales team.
By producing regular expert articles and supporting social media content through an ongoing retainer partnership (since 2019), we’ve increased website traffic by 106% and social media referrals by 760%.
Our support for TCL began back in 2010, providing ad hoc support for their sales and marketing team. It’s since grown to us becoming a significant extension of their team, providing a full range of marketing services and support.