The Royal Victoria Hotel
The Royal Victoria Hotel
Nestled at the foot of the Snowdonia mountain range, The Royal Victoria Hotel has been welcoming guests to the idyllic lakeside village of Llanberis for over one hundred years.
The tranquil beauty spot is quite different to the crowded digital landscape in which the hotel competes. So we’ve been working with the team to enhance their digital presence, increase brand awareness and drive more direct bookings.
Our Approach
SEO, Content Creation, Social Ads, Email Marketing, Video production, Graphic Design, Animation, Copywriting
First we captured new drone footage to enhance The Royal Victoria’s asset library, providing new videos for use in social ads and organic content.
We then devised an SEO strategy for the website, focusing on increasing internal links, updating old web pages with low web traffic, producing keyword-researched blog content and monitoring keywords.
To re-engage the existing customer base, we created an email marketing plan, providing copywriting, design and email distribution. We then focused on growing the audience list, including connecting Wi-fi sign-ups to the email database via Zappier.
We focused email content on information-sharing, supporting local heritage and culture, customer reviews and offers and promotions.
At the same time we created social ad campaigns with conversion-led landing pages to drive more direct bookings and increase wedding enquiries. We used core branding and animation to integrate paid social content, email, and organic social content.
