Salvation Army Header Image 'your community needs you' illustration

The Salvation Army

the client

The Salvation Army’s Well-Being Unit (WBU) provides confidential services for officers and employees, such as pastoral support, counselling, mentoring and resources to support the lived experience of well-being. Their framework embraces all aspects of life: spiritual, psychological, physical and emotional
Salvation Army 'Deck of Ideas' playing cards
Salvation Army 'Deck of Ideas' stack of cards
Salvation Army 'Deck of Ideas' concepts

the challenge

Develop the visual identity of the Well-Being Unit, formalising a colour palette for their framework and aligning the rest of the department’s resources. Create resources that reinforce the new visual identity and  support Salvation Army officers and employees with their well-being.

Salvation Army 'You community needs you' 3 fold leaflet front
Salvation Army 'You community needs you' 3 fold leaflet
Salvation Army 'You community needs you' exhibition banner

“Work has been consistently delivered on time, or early. The team scrutinised our brief and comes back with concepts that reflect our aims and objectives”

Matt Little, Resource Coordinator The Salvation Army

Salvation Army 'Mobilise' Activity workbook cover
Salvation Army 'Mobilise' Activity workbook spread
Salvation Army 'Mobilise' Activity workbook spread with cross word

the solution

A refreshed brand that is appealing to both male and female users. Carefully considered as part of the Salvation army core brand, the aesthetic feel is authentically Salvation Army while projecting a human (personalised) touch.
Salvation Army 'Hello' Corp Poster with illustrations
Salvation Army 'Hello' Corp Hand out cover with illustrations
Salvation Army 'Hello' Corp Handout with illustrations

“Things couldn’t have gone smoother […] Even with the short and fast-paced time scales [the] artwork looks fantastic and the design brief was captured and interpreted so well.”

Christine Andres-Vinod, Resource Coordinator The Salvation Army

Salvation Army 'Wellbeing' Resources booklet
Salvation Army 'Wellbeing' Resources booklet spread
Salvation Army 'Wellbeing' Resources booklet cover
Salvation Army 'Harvest' Poster
Salvation Army 'Harvest' Giving envelope