Yoke’s ambition is to lead the way towards sustainable performance. Focusing on human sustainability, Yoke brings together a programme of assessments, coaching and world-class training to help people perform in a sustainable way. Their Human Sustainability Index (HSI) measures wellbeing, resilience and sustainability at the individual, team and organisational level, providing data-driven insight for meaningful improvements.
Yoke wanted to bring their HSI programme to life by developing a visual identity that would work with the overarching Yoke brand. They wanted to build a new website, including an exclusive members area, and execute a content plan for the initial launch, as well as produce branded marketing collateral for pitches and presentations.
We created a new HSI brand that leveraged the power of Yoke’s existing brand through a complementary logo and colour palette; recommending the best language, tone and content formats to position the programme.
We designed and built a new website dedicated to HSI that enables users to learn more about the benefits, book demos and access a protected HSI LAB member area.
We created multi-format content, including animations, infographics and audiograms to present the complex topic in an engaging and digestible way for the time-poor key demographic.
We developed a suite of branded sales collateral to support the Yoke team in delivering pitches and presentations.
We created a social content calendar to amplify the programme’s launch, promote its benefits and engage the HSI community all year-round.
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