Driving a 50% increase in direct bookings with The Royal Victoria Hotel
Since July 2022, we’ve been supporting the team at The Royal Victoria Hotel with their primary objective of increasing direct bookings.
The team at The Royal Victoria Hotel based in Llanberis, Wales, aim to increase direct bookings through their website. And we’ve been supporting them on this drive since 2022 by implementing a strategic digital marketing plan.
The key digital marketing tactics that are pivotal to the ongoing project success are email marketing and search engine optimisation (SEO). Together, these tactics supported in driving a 50% increase in direct bookings in the last two years.
To re-engage the existing customer base, we created an email marketing plan, providing copywriting, design and email distribution. We then focused on growing the audience list, including connecting Wi-fi sign-ups to the email database via Zappier.
The email content focuses on information-sharing, supporting local heritage and culture, customer reviews and offers and promotions. Together, we surpass the industry benchmark for email marketing, outperforming competitors with facilities including spas, golf courses and swimming pools.
Alongside regular email marketing activity, our digital team spearhead the SEO strategy. As an independent business, The Royal Victoria Hotel has to compete with established international companies with huge pay-per-click (PPC) budgets.
To win traffic to the website, we focus on increasing internal links, updating old web pages with low web traffic, producing keyword-researched blog content and monitoring keywords. Over the last 12 months, we’ve gained 147 referring domains, 638 backlinks and increased their monthly organic traffic by 10%.
Explore the full project here: https://bit.ly/Royal-Victoria-Hotel-Portfolio
Steve Lee, Hotel Advisor at The Royal Victoria Hotel commented, “Our digital marketing execution is having a marked impact. Direct bookings have grown by just over 50% in the last two years. This is set against a high quality competitive set.”
Our Digital Services Director, Gavin Cooper, added “I love working with the Royal Vic team – they're incredibly hard-working and a key employer in Llanberis, making a real impact on the local community. Seeing our strategic approach to email marketing and SEO drive a 50% increase in direct bookings is hugely rewarding, especially in a competitive industry dominated by giants like Booking.com and their massive PPC budgets.”
Are you looking to reach, engage and influence your audience? Get in touch with our digital marketing team on 01782 618324 or info@starbots-creative.co.uk.
