From audit to number one: how SEO strategy and training helped Inspired Film & Video win big

When Stoke-on-Trent based video production company Inspired Film & Video came to us, they had a strong portfolio and a great reputation, but their website wasn’t working hard enough for them. Key services weren’t ranking, technical issues were holding the site back, and the team wanted to understand SEO for themselves rather than rely on outside help forever.

What we did

In July 2024, we delivered a full site audit and SEO strategy, designed to give Inspired Film both a clear roadmap and the skills to act on it:

• Technical SEO audit — identifying and prioritising the issues holding the site back, from broken images and oversized files to duplicate meta descriptions

• Internal linking report — improving site structure and navigation so both users and search engines could find their most important pages

• Keyword research and competitor content gap analysis — uncovering the high-intent search terms their ideal clients were actually using

• Keyword mapping — targeting the right keywords to the right pages across the site

• A new content plan — built around the gaps and opportunities the research uncovered, including a major opportunity in healthcare and NHS video production

• SEO training — hands-on training so the Inspired Film team could implement the strategy, create optimised content and keep improving their rankings themselves

Alongside the strategy work, we’ve taken control of their hosting and provided development support whenever it’s been needed.

The results

The strategy identified healthcare video production as a valuable, underserved niche, and Inspired Film ran with it. Within months of creating their new healthcare service page, the results spoke for themselves:

• #1 on Google for “healthcare video production”

• #1 for “video production for the NHS & medical”

• #2 for “video production for the NHS”

• Ranking for 23 tracked keywords and climbing, with their core “videography” term up six places

But rankings only matter if they turn into business. They did. Inspired Film have won several large projects directly off the back of this work, delivering a return of nearly 70 times their investment.

“The results have been fantastic. We’ve won several large projects on the back of the audit and training you did with us.”

Michael McDonald, Director, Inspired Film & Video

“As well as the audit, strategy and training, we’ve taken control of their hosting and supported them with development support when required. The result is a website they’re fully in control of and know how to use. And the results are fantastic.”

Gavin Cooper, Digital Services Director, Starbots Creative

Why it worked

This project is a great example of our approach: we don’t just hand over a report and walk away. By combining a clear, prioritised strategy with training, Inspired Film’s team now understand why their site ranks, and they have the confidence and control to keep building on it.

If your website isn’t pulling its weight, i’d love to help you change that. Email me at gavin@starbots-creative.co.uk