Putting our own brand under the spotlight

So, we gathered our formidable force of design, content, digital and marketing experts to create a website that truly represented the core of who we are. Our brief was to build a website that correlates with the accelerating growth of the business and emanates the raw confidence in everything we do.

Brand Positioning

Before we jumped straight into the new website, we wanted to strip everything back and start at the core. This meant nailing down our brand positioning. We needed to keep it simple and concise, in order to keep everything that came after it on the same track.

After a lot of discussions, scribbles and ideas (good and not so good), we came to a decision. And we realised it all comes down to three core tenets. These are the heart of our brand positioning and everything we do anchors back to:

Creativity

Creativity is what we do. When we say it’s core, we really mean it.

Ambition

We’re here for the meaningful stuff. Results, impact and growth.

Humanity

We’re human. We’re genuine. We’re approachable. And we see the humanity in others.

And we live by them. Whether that’s in our approach to projects, our drive to push forward or supporting our clients and colleagues. They work seamlessly alongside our new impact statement, What a way to make a livin’, and ensure our entire team is aligned on the same journey.

This impact statement was born out of our love for the work we do day-in, day-out. But it also translates to the opportunities we get to contribute to the success of our clients, and we hope they feel the same way we do.

P.s. It has absolutely NOTHING to do with my slight obsession with the queen of country, Dolly Parton 👀

Visual Brand Evolution

Our next step was making sure these core tenets were translated across our visual identity. So, we took a long, hard look at how we were visually presenting the brand on our digital platforms.

Just like the brand positioning process, we wanted to strip it back to its key brand codes that make it recognisable. We love our logo. It’s always worked well and is really versatile across different formats and platforms like print, digital and animation. So, this was a keeper. But moving forward, we wanted to rediscover what it meant to visualise Starbots.

And this journey started with local artist, Rob Fenton, who crafted two mural masterpieces for our office space. As an internal project, it allowed us to let ourselves go and our imaginations run wild without any restrictions. The visuals we created together in this project were a huge influence on the rest of the brand evolution.

From moodboards and stylescapes, to creative collaborations and animations, we merged ideas and thoughts to work out how the evolved brand identity would work practically. We started with explosive, bold and fun sides of the brand, and then refined the design to make it appropriate for our audiences.

The result? A tight-knit, refined and cohesive brand identity that perfectly embodies our creativity, ambition and humanity. *chef’s kiss*

The Website

And then came the moment we’d all been waiting for. Armed with cohesive brand positioning, an evolved visual identity and our web developers raring to go, we kicked off the exciting website project.

To create an impactful, tactile and rich website experience for our users, our design and development teams worked in collaboration and explored spaces never been before. And it was an absolute blast.

We’re all so proud of the new Starbots Creative website and really feel like it encompasses the core of the business, anchoring back to our creativity, ambition and humanity. And we won’t stop there. We’ll always keep growing and improving every aspect of the business, making sure our brand evolves as we all do.

Catch up soon,
Kate