Reaching your audience with animation

Heard of that age-old saying, ‘show don’t tell’? Well, there’s a reason it’s stuck around for so long. It’s a video technique we follow to tell stories in an engaging manner. It allows the audience to experience their own thoughts and feelings, which they then ultimately associate with your brand, product or service.

One way we can tell your audience a story, is through animation. A lot more than just eye-catching visuals; animation is a storytelling medium that allows you to communicate your message to a tee. And, 87% of marketers claimed that video was an effective tool for increasing brand awareness (Video Marketing Report). So, let’s dig into it a bit more…

Chat to us about all things animation on 01782 618324.

Where does animation fit into my business?

You might think that animation belongs on the silver screen, sprawled across our TVs as our favourite household cartoons. But what if we told you, it can have a big impact on the way you market your business.

Animation is designed to help us tell stories in unique, engaging and captivating ways. And it can be interchanged to suit the needs of any business, in any kind of industry – yes, even yours. But we’ll dig into that a bit later. For now, let’s explore the different types of animation you can deploy in your marketing.

Types of animation you need to know about

Character Animation

Let’s start by talking about the driving force of every story – the characters. This type of animation allows you to add human elements to your story, illustrate expression and represent emotions. You could build a whole campaign around a character if you wanted to, which would increase brand engagement and recognition.

Click here to see how we used character animation for our client, Camden Council.

Animated Ads

You want to get the most for your money, right? You should think about adding some movement to your social ads. You only get a few seconds to grab your audiences’ attention, and you’re more likely to stop them scrolling if your ad incorporates some kind of animation.

Infographics/Explainers

Need to advertise a tricky product? Or maybe you’re a marketer in a professional industry? Either way, an infographic, or explainer, animation could be the solution. In fact, 86% of marketers say video is great for helping people learn more about a product (Video Marketing Report).

Kinetic Typography

Got something to say? Say it even better with kinetic typography. Animated text is a lot more interesting and engaging than static text, offering the opportunity to stop your audience in their tracks, without investing too much time – just like this from M&M's.

Click here to explore our client projects.

The big benefits

As we mentioned earlier, 87% of marketers claimed that video was an effective tool for increasing brand awareness (Video Marketing Report). And there’s more to it than that. Let’s delve into the key benefits of using animation:

Simplifies Complex Information

Some concepts are inherently complex, making them challenging to explain through traditional marketing methods. Visual storytelling simplifies these concepts by breaking them down into digestible, engaging narratives. Whether it's a complex product feature or a technical process, animation can make it easy to understand.

Enhance Brand Identity

Your brand identity is more than just a logo or a tagline; it's about the essence of your brand. Visual storytelling allows you to showcase your brand's personality, values and mission in a way that resonates with your audience.

Enhanced Engagement

Animated content is inherently engaging. It captivates the audience's attention and keeps them invested in your message. This increased engagement can lead to higher conversion rates and brand loyalty.

Brand Consistency

Animation allows you to maintain brand consistency across all your marketing channels. You can use consistent characters, themes and styles, reinforcing your brand identity.

Animation is whatever you make it, and we can do that for you.

Let’s tell your audience a story. We understand the importance of creative clarity in modern marketing. Our animation service is designed to bring your brand to life in a way that captures the hearts and minds of your audience.

With our team of skilled animators and storytellers, we can create compelling animations that can convey your message, build brand awareness and elevate your business.

Contact us on 01782 618324 or info@starbots-creative.co.uk to start reaping the benefits of animation.