Appetite

Part of the Creative People and Places programme, Appetite is on a mission to bring the arts into the community. Working with local artists to inspire the people of Stoke-on-Trent and Newcastle-under-Lyme, the team co-create world-class, unforgettable arts experiences enjoyed by thousands of families across the area.

To elevate brand awareness and increase event visitors, Appetite needed a brand that reflected its vibrant and distinct identity and would engage the right audiences. It had to represent the brand’s passion for making the arts accessible for everybody, offering them the opportunity to get involved and explore their own creativity.

The team at Appetite approached us to craft a new logo, develop the visual identity and translate this across supporting print and digital marketing collateral.

To reflect the Appetite brand, we designed a logo that embodied its beating heart – the community. To support the brand’s mission, it needed to be inclusive and accessible for all. Its versatile design offers flexibility to theme specific events and projects, whilst retaining the recognition of the core Appetite brand.

As part of the fast-paced events industry, Appetite needs consistent and reactive marketing support. It’s crucial to elevate brand awareness, drive event bookings and increase footfall. Bright, family-friendly designs and event photography brought the marketing to life, representing a welcoming community that celebrates the city’s rich heritage and engages artists, communities and family audiences across the local area.

“Starbots are great to work with. They are always reliable, deliver to deadlines and go out of their way to make sure they produce what you need when you need it. They create quality designs and make the production process really smooth.”

Heather Dowler, General Manager

“Partnering with Appetite has been a very wholesome and exciting journey. We share the team’s passion for inspiring young people in the local area, helping them to engage with the arts and explore creativity. It’s great to see so many families attending the world-class events and we’re excited to be a part of Appetite’s future success.”

Emma Bagley, Business Development Director, Starbots Creative