How do you craft an inclusive and accessible visual identity for a local community arts programme?

Appetite

-Supported by the Arts Council

Brand Identity and Architecture, Site Dressing, Campaign

Background

Part of the Creative People and Places programme, Appetite is on a mission to bring the arts into the community. Working with local artists to inspire the people of Stoke-on-Trent and Newcastle-under-Lyme, the team co-create world-class, unforgettable arts experiences enjoyed by thousands of families across the area.

The aim

To elevate brand awareness and increase event visitors, Appetite needed a brand that reflected its vibrant and distinct identity and would engage the right audiences. It had to represent the brand’s passion for making the arts accessible for everybody, offering them the opportunity to get involved and explore their own creativity.

The team at Appetite approached us to craft a new logo, develop the visual identity and translate this across supporting print and digital marketing collateral.

Advertisement billboard for 'The Big Feast 23', a free public event in Stoke-on-Trent, displayed at a city roadside.

Appetite employee smiling at the camera while walking through town. Photo credited to Andrew Billington Photography.

Alice in Wonderland by Royal Opera House performed at Appetite Big Feast - Image courtesy of Clara Lou Photography

Creating the logo

To reflect the Appetite brand, we designed a logo that embodied its beating heart – the community. To support the brand’s mission, it needed to be inclusive and accessible for all. Its versatile design offers flexibility to theme specific events and projects, whilst retaining the recognition of the core Appetite brand.

Driving event footfall

As part of the fast-paced events industry, Appetite needs consistent and reactive marketing support. It’s crucial to elevate brand awareness, drive event bookings and increase footfall. Bright, family-friendly designs and event photography brought the marketing to life, representing a welcoming community that celebrates the city’s rich heritage and engages artists, communities and family audiences across the local area.

Mockup of The Big Feast 2023 Appetite brochure on a white background.

Photograph of Appetite employees smiling and using their smartphones.

Cropped image of The Big Feast 2023 Appetite foldout brochure on a white background.

“Starbots are great to work with. They are always reliable, deliver to deadlines and go out of their way to make sure they produce what you need when you need it. They create quality designs and make the production process really smooth.”

Heather Dowler, General Manager

Appetite advertisement on a billboard showing the message 'get involved, try something new, join appetite.' displayed on a metal fence in a public area.

Cropped image of open Appetite brochure, displaying content.

Man smiling through cut out of a colourful display with a silhouette of a woman as the background. Photo credited to Andrew Billington Photography.

A posable doll wearing red striped dungarees being operated by a crew of people at a fairground.

Open Appetite Big Feast brochure displaying events including 'The Band at the End of the World!' and 'Colours of Stoke', on a white background lying flat.

“Partnering with Appetite has been a very wholesome and exciting journey. We share the team’s passion for inspiring young people in the local area, helping them to engage with the arts and explore creativity. It’s great to see so many families attending the world-class events and we’re excited to be a part of Appetite’s future success.”

Emma Bagley, Business Development Director, Starbots Creative

Colour palette for Appetite including Pantone colour codes.

Newcastle Common shop front on a British street, with vibrant geometric shapes in the windows and the store name displayed, next to a classic black lamppost.

Mockup of an Appetite billboard pasted onto a wall advertising an exhibition by Keith Brymer Jones.

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