Camden Council and The London Resettlement Partnership are on a mission to reduce child reoffending rates. Research has shown that a new theory of change called Constructive Resettlement is the answer. It can be used to reframe the way support is delivered in the Youth Justice sector. But how do you educate and equip busy youth practitioners to influence change?
Research, Brand Identity, Website, Analytics, Digital Graphics, Animation, Copywriting, Print Design, Content Creation
The research showed that achieving a positive identity shift in a child, has a direct impact on reducing reoffending and helping them lead a constructive future. However, guidance on how to do this in practice was buried in complex academic publications - not suitable for time-strapped youth practitioners. So, working closely with the London Resettlement Partnership team, we built a dedicated Constructive Resettlement website to provide a central hub of digestible resources.
Creating a distinct visual identity for the website and resources ensured the content was engaging, relatable and digestible. Stakeholder consultation with Youth Justice experts and practitioners allowed us to preserve the principles of the theory, while presenting constructive resettlement in a more effective format.
“Starbots Creative have helped us develop something unique within the sector. Their ability to interpret the research, professionalism and drive to achieve our ambitions has made this journey to launching the first ever constructive resettlement website smooth and enjoyable. They have truly brought our work to life.”
Louise Higginbotham, LRP Strategic Manager