Visual Conception
We developed a visual concept, complete with style guide, to give the new central resource hub a distinct brand identity. The bold, urban and energetic colour palette inspires the younger target audience, while the clean structure makes it easy for practitioner users to access resources.
We incorporated illustration and infographics to help breakdown complex messages, and carefully-selected imagery to make the resource hub relatable and inclusive. To protect child identity, we sourced stock photography, consulting key stakeholders to ensure representation and inclusivity.
Brand Deployment and Asset Creation
We deployed the brand across the whole site and each resource within it. Formats included captioned videos, podcasts, animations, activity sheets and booklets, in order to take into account different learning styles. To complement the online resources, we also produced editable presentation templates for training and knowledge-sharing, email graphics, and printed planners.