Simplifying Complex Software with a Compelling Brand Identity

Data Driven Logistics

Data Driven Logistics delivers IT solutions to solve the complex challenges of logistics companies across the UK. Specialising in advanced technology and software, the company needed to strategically align its products with a compelling brand identity. But how do you make such a complex topic easily digestible and engaging for the audience?

Our Approach

Stakeholder Consultation, Brand Evolution, Brand Strategy, Digital Strategy, Web Development, Search Engine Optimisation, Content Strategy, Animation

To elevate the Data Driven Logistics brand, we refreshed its visual identity by redesigning the logo to embody the business’ innovative core. This strategic shift extends beyond aesthetics – it works hand-in-hand with the mission and vision of the brand. The result? A cohesive visual identity that communicates a commitment to innovation with clarity and impact.

Early morning highway scene with two white trucks driving, a sunrise background with greenery, and power lines in the distance.

Sample of Effra typeface showing 'Light,' 'Medium,' 'Bold,' 'Heavy' font weights with corresponding attributes like 'confident' and 'inspiring' on a red background.

Following the new visual identity, we designed and built a user-friendly, dynamic website for the technology brand. With a mission to simplify complex software and break down barriers logistics companies often face when searching for a solution, we diffused the jargon, created engaging visual assets and delivered a seamless user experience.

Now we had a solid visual identity and website for the Data Driven Logistics brand, it was time to raise the company profile. So, we created a content strategy to increase awareness and position the brand as a key player in the market.

Social media post showing the map with 'monitor driver behaviour'

As a leading software systems developer, Data Driven Logistics wanted to showcase their vast offering of innovative products to current and prospective clients. So, we created a product eco-system animation that visualises the features, benefits and how the products work alongside each other.

Female logistics worker in safety vest checking her phone at a busy trucking yard.

The team at Data Driven Logistics subsequently appointed us to develop the brand of a new sister company, DriveSafe. We created a brand identity, key messaging and positioning, and a website with a video animation – aligning the visuals with the Data Driven brand but developing a DriveSafe identity in its own respect.

56% of drivers don't consider low bridges when planning their journey - Network Rail

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Our Work