How do you elevate the positioning of an intelligence solutions company?

Synectics Solutions

Brand Identity and Architecture, Motion

Background

Established in 1992, Synectics Solutions deliver fraud and financial crime prevention solutions across the globe. Using the latest software and data modelling techniques, the company develops solutions that allow clients to analyse data for timely and reliable intelligence.

The aim

As part of their growth strategy, the team at Synectics wanted a brand that enabled them to visually present its industry-leading knowledge and insight. Once the new brand was in place, the team required ongoing creative support across print and digital marketing collateral.

Professional man with a beard smiling while working on a laptop in a modern office setting, suggesting productivity and cyber security with a line overlay of a cloud and shield icon.

Mobile screen graphic displaying an article titled 'Bounce Back Loan Fraud'.

Crafting an identity

With a mission to solidify its position within the market, it was important that the new brand visualised complicated elements of the industry in a succinct, meaningful way. We designed a clean and smooth logo that embodied the brand’s powerful and innovative solutions that get straight to the point.

A focused woman with red hair peeking over a computer monitor, with a graphical overlay representing cyber security.

Creative support

Navigating the brand through the introduction of new products, websites and industry trends, our strong partnership was crucial in understanding and upholding the company’s position in such a complex industry. As the brand guardians, we continue to deploy and oversee the execution of the brand across digital and print assets.

This partnership has since led to supporting The Cabinet Office National fraud team in developing its brand identity and subsequently delivering the newly branded national fraud reports, newsletters, guides and interfaces for new web projects.

Cover of 'CONNECT' magazine with a focus on financial services resilience post-pandemic, featuring a bold graphic of a compass on a sea with paper boats.

Panel discussion at the Synectics Solutions Conference on 'Fraud and Financial Crime in the age of Digital Identity,' featuring speakers at a table in front of an audience.

A 3D-rendered robotic hand with articulated fingers extended, set against a blue digital background with floating interface icons, symbolising advanced technology and artificial intelligence.

Open spread of a 'CONNECT' article titled 'Are financial services companies heading for tough decisions as we emerge from the pandemic?' The left page contains a large title, while the right page includes a graphic of a compass.

A collection of three abstract, geometric portraits in a colorful prismatic style. From left to right, the first is a primate, the second a human male, and the third a human female face with glowing eyes, all rendered in a modern low-poly art style.

Cover of 'CONNECT' magazine with a focus on the evolution of risk mitigation technology, featuring a bold graphic of half of a geometric monkey face on a green background.

'CONNECT' spread discussing 'The evolution of risk mitigation technology', with one page featuring a bold lime green title and vibrant yellow and purple backgrounds. The other page includes a colorful geometric low-poly image of a primate and text columns.

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