Hanley Economic

Established in 1854, Hanley Economic Building Society specialises in savings and mortgages. Its mission is to help people on their journey to save for their futures and own their own homes. With seven branches locally and the introduction of online banking, the building society want to connect with the next generation of users.

In the era of online banking, Hanley Building Society has undergone a transition stage to modernise its processes. And it needed a website to reflect this new way of working. Looking to shift their current demographic from Baby Boomers and Gen X to Millennials and Gen Z, the website needed to cater to a younger audience. So, working alongside the building society team, we designed and built a user-friendly website of the future.

We designed a website that bridges the gap between traditional financial service offerings and modern user experience expectations. The mobile-first design has a modern aesthetic, straightforward navigation bar and engaging visual elements to attract the key demographic. The presence of customer reviews and visible CTAs across the website supports the goal of increasing conversions and lead generation.

To build a modern web experience, we prioritised customer expectations – getting the result they want as fast as possible. This intuitive, streamlined user experience was created using green call-to-action (CTA) buttons that guide the user through each step of their desired journey, without having to navigate elsewhere on the website.

It was essential for the client to manage the website content following the launch. So, we built a custom content management system (CMS) in Sanity that allows the Hanley Economic team to easily update content while maintaining the design and layout principles of the website.