Modernising the Digital User Journey for Online Banking

Hanley Economic

Established in 1854, Hanley Economic Building Society specialises in savings and mortgages. Its mission is to help people on their journey to save for their futures and own their own homes. So, how do you modernise the digital user journey to engage a younger demographic audience?

Our Approach

Website, Analytics, Search Engine Optimisation, Digital Graphics, Copywriting

In the era of online banking, Hanley Building Society has undergone a transition stage to modernise its processes. And it needed a website to reflect this new way of working. Looking to shift their current demographic from the Baby Boomers and Gen X, to Millennials and Gen Z, the website needed to cater to a younger audience. So, working alongside the building society team, we designed and built a user-friendly website of the future.

Young man and woman smiling and looking at a laptop within a circular frame with blue and green borders on a blue background.

Happy father and young child playing with a beagle dog on a bed in a bright home environment.

We designed a website that bridges the gap between traditional financial service offerings and modern user experience expectations. The mobile-first design has a modern aesthetic, straightforward navigation bar and engaging visual elements to attract the key demographic. The presence of customer reviews and visible CTAs across the website supports the goal of increasing conversions and lead generation.

The team at Hanley Economic were so pleased with the website we created that we were subsequently appointed to enhance the AGM voting portal in keeping with the new aesthetic.

Icons set featuring a blue and green trophy, balance scale, chain links and puzzle pieces, symbolising achievement, balance, connection and problem-solving.

Smartphone displaying Hanley Economic Building Society's app with login prompt, held by hands and enclosed in a green to blue gradient frame.

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Our Work