How do you modernise the digital user journey of a building society to engage a younger audience?

Hanley Economic

Website, SEO, UX design

Background

Established in 1854, Hanley Economic Building Society specialises in savings and mortgages. Its mission is to help people on their journey to save for their futures and own their own homes. With seven branches locally and the introduction of online banking, the building society want to connect with the next generation of users.

The aim

In the era of online banking, Hanley Building Society has undergone a transition stage to modernise its processes. And it needed a website to reflect this new way of working. Looking to shift their current demographic from Baby Boomers and Gen X to Millennials and Gen Z, the website needed to cater to a younger audience. So, working alongside the building society team, we designed and built a user-friendly website of the future.

Young man and woman smiling and looking at a laptop within a circular frame with blue and green borders on a blue background.

Happy father and young child playing with a beagle dog on a bed in a bright home environment.

Mobile-first design

We designed a website that bridges the gap between traditional financial service offerings and modern user experience expectations. The mobile-first design has a modern aesthetic, straightforward navigation bar and engaging visual elements to attract the key demographic. The presence of customer reviews and visible CTAs across the website supports the goal of increasing conversions and lead generation.

Building the website

To build a modern web experience, we prioritised customer expectations – getting the result they want as fast as possible. This intuitive, streamlined user experience was created using green call-to-action (CTA) buttons that guide the user through each step of their desired journey, without having to navigate elsewhere on the website.

It was essential for the client to manage the website content following the launch. So, we built a custom content management system (CMS) in Sanity that allows the Hanley Economic team to easily update content while maintaining the design and layout principles of the website.

Icons set featuring a blue and green trophy, balance scale, chain links and puzzle pieces, symbolising achievement, balance, connection and problem-solving.

Smartphone displaying Hanley Economic Building Society's app with login prompt, held by hands and enclosed in a green to blue gradient frame.

Testimonial

"Starbots made our website redesign easy and efficient. Their professional, responsive team truly understands our brand, offered valuable insights, and went beyond the brief. We highly recommend them for their outstanding service and support."

Mason Youngs,
Marketing Specialist, Hanley Economic

Testimonial

"Moving from WordPress to the custom CMS that Starbots developed for us has transformed how we manage our site. Now, everything is built into one streamlined system that works consistently. It felt like a big step at first, but it’s been a huge improvement in flexibility, scalability, and value — and we wouldn’t go back.”

Mason Young,
Marketing Specialist, Hanley Economic

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Our Work