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Starbots Creative

How do you position a local property consultancy as a leader in the area?

Mounsey Chartered Surveyors

Workshops, Stakeholder Consultation, Brand Identity, Strategy

Timeline showing the logo evolution of Mounsey Chartered Surveyors from 2010 to 2021, transitioning from a lime green lowercase 'm' to an orange square with an 'M' resembling a roof structure.
Background

Delivering expert advice and unrivalled results, Mounsey Chartered Surveyors is an independent property consultancy with a wide-ranging client base throughout Staffordshire and South Cheshire. As an ambitious company with high standards, its objective is to dominate the local commercial property market.

The aim

Mounsey Chartered Surveyors represents the future of commercial property in the local area, demonstrating industry excellence with a dynamic and proactive team. So, the brand needs to move as quickly as they do. And as the proud brand guardians, alongside the internal team, it’s our job to position the agency at the forefront of the sector.

Colour palette showcasing Pumpkin Orange, Midnight Teal, Viridian Green, Saffron Yellow, Mantis Green, and Charcoal Grey.
Dark navy 'For Sale' sign with orange and teal accents, featuring the Mounsey Chartered Surveyors logo, contact number and website.
Digital ad with a teal header stating 'BOOST THE VALUE OF YOUR PORTFOLIO,' alongside upward-trending stripes and a photo of modern office buildings.
Office waiting area with teal accent wall featuring a company logo, leather seating, and urban-themed wall art, embodying a professional yet welcoming environment.
Crafting an identity

Conducting brand workshops to revisit, realign and re-engage the team as a collective was pivotal in understanding the internal and external perceptions of the brand. The outcomes have led to the creation of a distinctive identity that aligns with Mounsey’s core values, and content and design that resonates with the target audience.

Collection of Brand Guidelines images for Mounsey Chartered Surveyors
Richard Mounsey sitting in a suit
Exterior view of Mounsey Chartered Surveyors office building with company signboard visible.
Enhancing website performance

We identified improvements that could be made to the Mounsey website to significantly improve its performance. Through a major site health update, we boosted the site’s Ahrefs Health Score from 48 (fair) to 93 (excellent). By resolving key issues such as metadata errors, H1 tag problems and multiple title tags, we’ve enhanced the site’s SEO, increased search visibility and improved user experience. With a cleaner, faster site and fewer errors, Mounsey Chartered Surveyors is now better positioned to attract visitors and drive conversions.

Open A4 brochure mockup for Mounsey Chartered Surveyors showcasing company services and team photo, emphasising property consultancy expertise.
Orange themed photo of Mounsey Chartered Surveyors employee with a welcome message.
Testimonial

“Starbots Creative truly understood our mission and values, shaping a distinctive brand that reflects our purpose and sets us apart. The result confidently positions us as a regional leader with real clarity.”

Richard Mounsey,
Managing Director, Mounsey Chartered Surveyors