How do you position a local property consultancy as a leader in the area?
Workshops, Stakeholder Consultation, Brand Identity, Strategy
Delivering expert advice and unrivalled results, Mounsey Chartered Surveyors is an independent property consultancy with a wide-ranging client base throughout Staffordshire and South Cheshire. As an ambitious company with high standards, its objective is to dominate the local commercial property market.
Mounsey Chartered Surveyors represents the future of commercial property in the local area, demonstrating industry excellence with a dynamic and proactive team. So, the brand needs to move as quickly as they do. And as the proud brand guardians, alongside the internal team, it’s our job to position the agency at the forefront of the sector.
Conducting brand workshops to revisit, realign and re-engage the team as a collective was pivotal in understanding the internal and external perceptions of the brand. The outcomes have led to the creation of a distinctive identity that aligns with Mounsey’s core values, and content and design that resonates with the target audience.
We identified improvements that could be made to the Mounsey website to significantly improve its performance. Through a major site health update, we boosted the site’s Ahrefs Health Score from 48 (fair) to 93 (excellent). By resolving key issues such as metadata errors, H1 tag problems and multiple title tags, we’ve enhanced the site’s SEO, increased search visibility and improved user experience. With a cleaner, faster site and fewer errors, Mounsey Chartered Surveyors is now better positioned to attract visitors and drive conversions.