Liverpool University
Ness Botanic Gardens
The award-winning Ness Botanic Gardens may have been gifted to the University of Liverpool in 1948, but it has been a gift to British gardening since its inception in the 1900s. Founded by Arthur Bulley, his legacy lives on throughout the visits, memberships, educational activities, research and weddings that take place at the gardens today. This multi-faceted client required a flexible visual identity, encompassing the variation of each department as well as the overarching brand.
Our Approach
Brand Identity, Logo Design, Brand Guidelines, Brand Architecture, Digital Design, Print Design, Illustration, Animation, Event Graphics
Ness Botanic Gardens needed a brand that would appeal to current and future members, stakeholders and target audiences of each different department. So, we created a strong visual brand identity, including a new logo design, to represent the natural elegance of the gardens. It offers flexibility to differentiate between the wide range of services offered by Ness and features simplistic illustrations in keeping with the gardens' natural beauty.
With a solid brand identity in place, we currently support Ness Botanic Gardens with digital and print design, signage and digital advertising. It’s all about bringing the outside, in. We ensure the plants, wildlife and breathtaking views of the gardens dominate all customer touchpoints including the café menus, wedding brochure and social ads, as well as the quarterly member newsletter, The Gentian.
It's a fact that wedding venues have fierce competition across the whole of the UK. So, Ness took a different approach to traditional advertising. They went digital. Targeting couples getting engaged over the festive period, we created a social ad that reached over 3,000 people and captured 25 leads.
