Higher Horizons, a collaborative network of eight Universities and Colleges, needed a brand that would help them to engage schools and young people. And their outreach activities that broaden the horizons of young learners into further and higher education.
Starbots worked with the team as soon as the project launched, applying our experience in higher education and creating a youth-facing design. We established a brand, including the logo, graphics, fonts, and colours. And we continue to provide campaign materials such as brochures, leaflets, posters and infographics.
The brand needed to engage with teachers, a key audience for Higher Horizons, and their students. By elevating the activities, motivation, and inspiration that are provided by the outreach team. So, we began by drawing upon some of the growing trends in brands popular amongst youth. Such as Netflix and American Apparel. From these initial concepts, we evolved a palette and design style that worked and was positively endorsed by all partners involved.
One of the leading collaborative outreach networks in the country, the Higher Horizons brand quickly helped to establish the work of the group and has transferred well across a breadth of applications, activities and events.
The brand has worked well with Higher Horizons’ key audiences and Starbots have continued to produce collateral and supporting materials for a range of activities and events, helping to consistently apply and manage the brand.
“We love working with Starbots. We like working with real people. They understand what we want, they get us, and they make excellent coffee”
Ant Sutcliffe, Network Manager, Higher Horizons +