How do you bring clarity to a sports equipment brand to accelerate business growth?

Mark Harrod

Impact

Over the last 12 months, website users have increased by 44%, with online revenue growing by 10%.

Four football players, wearing an orange top with with black shorts celebrating in front of a Mark Harrod goal

Background

With over 20 years of industry experience, Mark Harrod Ltd design, manufacture and supply top quality sports equipment to Premier League football clubs, grassroots teams and schools across the UK.

The aim

Specialising in football goals, the team manufacture all types of sports equipment to the highest standards for the safest games. With internal business changes and the weight of a competitive market, it was important to bring clarity to the brand and maximise marketing potential.

The discovery phase

To get to the heart of the brand, we conducted a collaborative discovery workshop, competitor analysis and a website audit. This helped us to identify key business objectives, target markets and current brand perceptions to establish an essential foundation for development of the brand and a marketing strategy.

Refining the identity

To point the brand in the right direction for growth, we had to focus on clarity and consistency. To do this, we refined the brand’s positioning including key messaging, language and tone of voice, and brand narrative.

Following the new positioning, we turned our attention to the visuals. A visual stylescape was created to reflect how the brand style works as a whole – designed to inject creativity and consistency across all marketing efforts. The introduction of graphical elements, a supporting colour palette and new typeface were designed to enhance and clarify the brand’s visual identity.

Visual mockup of an email. Header image features two female cricket players with the text "Start the season on the front foot"

Brochure covers for two of the Mark Harrod product catalogues. There's one in black for football goals & equipment, and one in Mark Harrod orange for sports and athletics equipment

Creating a marketing strategy

Once the brand was in place, we created a marketing strategy to help elevate the brand’s positioning and presence, while bringing a strategic approach and focus to all marketing activity. We implemented an integrated, functional and flexible marketing plan that aligns with the business’ key objectives.

In 2025, we focused the marketing efforts on growing website traffic, online sales and brand visibility. By implementing Google display campaigns, reengaging previous customers through email comms and managing partnerships with the ESFA and Shropshire FA, website users increased from 60,797 in 2024 to 87,634 in 2025, while engagement stayed strong. This growth helped generate £355,550 in online revenue, up from £322,958 the previous year.

Overall, marketing activity in 2025 delivered measurable growth, strengthened digital foundations and put Mark Harrod in a strong position to scale performance further in 2026.

Our Work