Brand

Your brand is your window to the world. It shapes how people see you, remember you and connect with you. We help you build a powerful, flexible brand, including your brand positioning, brand identity and brand strategy, that reflects who you are, resonates with your audience and sets you apart from your competitors. Our strategic approach brings clarity and consistency to your creative content, helping your brand tell the right story at every opportunity.

Higher Horizons

The Higher Horizons team approached us to create a brand identity that would enable them to connect with young people, as well as parents and teachers. It needed to clearly reflect their purpose and values, while having the flex and scope to easily evolve over time in response to the changing needs of their audiences, the primary one being late Gen Z.

Our approach? A logo that represents how the team support young people to build their own future, no matter their background, and a strategic brand evolution that was translated across all user touchpoints.